Ice cream lover? We are looking for a Brand Manager to GB Glace!
Function: Marketing
Scope: Local
Location: Solna, Sweden
Terms & Conditions: Fixed-term role, estimated until Aug 2026
ABOUT US
At GB Glace, we believe in spreading joy one scoop at a time! As Sweden's favorite ice cream brand, we are dedicated to creating delicious and innovative ice cream experiences that bring smiles to faces of all ages.
JOB DESCRIPTION
Are you a creative and passionate marketeer with a love for ice cream? Do you have a knack for branding and a growth mindset? Then this role is tailored for you. GB Glace is looking for an Ice Cream Brand Manager to lead the local impulse singles and multipack portfolio and activation in Sweden.
KEY RESPONSIBILITIES
You will have responsibility to drive the strategic business and marketing agenda for your portfolio ensuring competitiveness, market leadership and E2E P&L ownership.
The role includes:
• Build brand plans based on market insights, consumer and shopper trends, NRM principles, channel insights and competitor understanding.
• Own the long-term portfolio plans and lead local innovation projects including building business cases, drive projects through the innovation process, artwork management and working closely with customer development teams.
• Build and execute brand 360 plans e.g. media, PR, consumer promotions, channel / retail specific marketing programs as well as owning the shopper marketing strategy and execution.
• Analyzing and reporting of your brand’s business results i.e. regular monitoring of performance and innovation tracking to make recommendations and optimizing the portfolio and future plans.
• Lead brand agenda in collaboration with cross functional team (CBD, CMI, central teams).
• Responsible for the allocated media budget incl spend reconciliation and timely vendor payment.
• As a Brand Manager, you will engage with different cross-functional teams and stakeholders across Ice Cream Nordics and establish close collaborations with EU platform teams.
WHAT YOU NEED TO SUCCEED
· Entrepreneurial spirit, growth and ‘let’s do it’ mindset – someone who seeks out the opportunities.
· Strong business acumen with a desire for empowerment to develop and build brand plans.
· Good understanding of media principles, strategy and planning.
· Strong analytical skills to utilize data and consumer insights to make informed decisions.
· Strong communication skills to become a brand advocacy.
· Strong P&L and Business Case understanding.
· IT literacy & Nielsen understanding.
· Language requirements English and Swedish.
RELEVANT EXPERIENCE
• Master’s degree.
• 2-4 years of brand management experience in an FMCG environment.
• Proven ability as a creative and innovative thinker with experience working effectively in cross-functional teams.
• Must possess excellent analytical abilities and strong project management skills.
• Exhibit a strong bias for action and accountability for both self and others.
• Demonstrated understanding of and experience in digital and social media platforms and technology.
• Excellent written & verbal communication skills.
• Experience with customer facing responsibilities a plus.
ADDITIONAL INFORMATION
This is a parental leave cover and the start date is June 2025, we will proceed with interviews asap. This role will be based in Solna, Sweden. To be taken into consideration for this role, you will need to hold a valid working permit for.
ARE YOU EXCITED TO CRAFT GB GLACE FUTURE?
Please apply within deadline via application portal. E-mail applications will not be processed. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact Nordic TA [email protected].
ADDITIONAL INFORMATION
Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
