Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.
We are looking for a Brand Manager to join our Controls Brand Marketing team.
A successful Brand Manager at Scotts is the ‘hub of the wheel’ of their business unit--owning a prestigious national brand. Our Brand Managers are strategic leaders, responsible for delivering both top line growth and profitability for their business. From utilizing insights to create impactful innovation, to crafting breakthrough marketing programs to drive awareness and conversion, our Senior Brand Managers ensure we keep our consumers at the heart of everything we do.
This will be a hybrid position out of our Global Headquarters in Marysville, OH.
In this role you will:
- Lead the team operations for a specific SBU and ensure all work is completed on time, with excellence and leadership alignment
- Present on leadership meetings to increase executive visibility
- Act as the lead on MARCOM strategic planning for the SBU to gain key skills in closing the communication loop with consumers
- Demonstrate leadership beyond their brand team by bettering the department and company through extracurricular involvement
- Split the role of “Challenger” with the SBU Director within the team/department and with cross functional teams (i.e. Line Review story/preparation)
- Develop operating plans and execute strategies needed to meet top-line sales, margin and contribution to profit objectives
- Lead your brand and cross-functional partners through the development and implementation of strategic initiatives that drive your business for the short and long term.
- Navigate uncertainty and lead with agility to win in a rapidly-evolving consumer & customer landscape.
- Develop your team—our brand managers are stewards of our marketing talent bench. You are responsible for coaching and leveling up the Assistant Brand Managers
- Ensure inventory levels are appropriate by managing the overall SKU assortment and by maintaining frequent communications with cross-functional partners
- Ensure all marketing activities are on strategy and consistent with spending principles/budgeting
- Serve as the primary contact with the Creative Marketing Team
- Manage budgets and initiatives to deliver EBITA
What makes this role unique from others:
- Your entrepreneurial mindset is encouraged—you’ll have the ability to define new opportunities and champion those ideas directly to senior leadership.
- Unlike heavily matrixed organizations, you will get true general management experience here—operationally owning your business.
- We have a unique, competitive yet collaborative company culture—we move fast, give honest feedback, and play to win.
To thrive in this role you must:
- Have 6+ years of relevant Brand marketing experience and 2+ years of people management experience
- Have experience in media planning, advertising creative and concept development;
- Proven track record of developing, coaching and managing others
- Sets targets, aligns people to the work, and effectively follows up
- Understand modern brand building in a fast-paced CPG environment. You have experience balancing competing priorities, and quickly translating insights into actionable marketing strategies.
- Have strong financial acumen and understand the levers to pull to properly manage & manipulate your P&L to deliver profitable results.
- Have experience leading a cross-functional team (Sales, Supply Chain, R&D, etc.), with strong influencing skills to manage vertically and horizontally throughout the organization.
- Be willing and eager to get your hands dirty—you have demonstrated a relentless bias for action and owner’s mentality.
- Have an enterprise mindset—a keen ability to understand how your work fits into and enhances the broader company objectives.
- Be curious. You turn over new rocks and look around corners. You challenge the status quo--seeking out new ways to drive growth.
- Be an outstanding storyteller—quickly and succinctly distill complex data to tell a story.
Some other nice to have’s:
- MBA
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
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What We Do
We’re in the business of growing great things. Our industry-leading lawn, garden and outdoor living products and services all work to make a beautiful world.
Our brands are trusted to meet unique consumer needs – whether it's products in natural and organic or solutions for indoor and urban gardening. We are constantly listening to our consumers so we can develop the products they need.









