Brand Manager, Emerging Business

Posted 3 Days Ago
Be an Early Applicant
Sacramento, CA, USA
In-Office
127K-165K Annually
Mid level
Food
The Role
Owns brand strategy and business growth for emerging CPG businesses. Analyzes consumer, customer, syndicated, and financial data to diagnose performance and recommend actions across product, price, promotion, and place. Develops annual plans, marketing priorities, innovation initiatives, packaging, commercialization strategies, and customer selling materials. Leads cross-functional teams across Sales, Finance, Insights, Operations, Supply Chain, Procurement, and external partners, while evaluating results and adjusting plans to improve portfolio performance.
Summary Generated by Built In

Work Shift:

Day

Pay Type:

Salary

Hourly Rate (if applicable):

N/A

Targeted Base Salary Range (if applicable):

$126,900.00 - $164,700.00

JOB OVERVIEW:

Emerging Business is where Blue Diamond builds what’s next. The Brand Manager sits at the intersection of Brand Management and Innovation, helping turn new and emerging businesses into meaningful, scalable sources of growth.
This role combines business ownership, brand strategy, commercial problem-solving and innovation. You’ll build a deep understanding of business performance, identify what will unlock growth, and lead cross-functional teams to act. You’ll shape strategy, influence investment decisions, strengthen in-market execution and evolve the portfolio - using the full marketing mix to build stronger businesses.

RESPONSIBILITIES:

ESSENTIAL JOB FUNCTIONS:

What You’ll Do:

  • Build a deep understanding of the business, connecting consumer and customer, syndicated and financial performance to understand what is driving results and where opportunities exist.
  • Diagnose performance and recommend solutions, using Product, Price, Promotion and Place as interconnected levers to address challenges such as velocity, distribution, assortment, positioning, pricing and execution.
  • Shape business strategy and annual plans, developing recommendations for KPIs, growth priorities, innovation and renovation, marketing investment, and key risks and opportunities; partner with Sales and Finance on volume, promotion, trade investment and P&L implications.
  • Set marketing priorities and lead execution in partnership with expert teams, ensuring activity is grounded in the business need and delivers against clear objectives. Directly lead packaging development and the core selling story and materials that bring the business strategy to customers.
  • Evolve the portfolio, identifying opportunities for renovation, optimization and expansion and leading initiatives through Blue Diamond’s Stage Gate process from opportunity through commercialization.
  • Lead cross-functionally, bringing together Sales, Finance, Insights, Operations/Supply Chain, Procurement, Shopper Marketing, Project Management and external partners to make decisions, solve problems and move the business forward.
  • Evaluate results and adjust course, continually assessing what is working, what is not and where the business should act differently.

How You Lead:

  • Proactive and accountable - sees opportunities and challenges and moves against them without waiting for direction.
  • Business-minded and solutions-oriented - moves naturally from data and insight to diagnosis, recommendation and action.
  • Engaging and influential - communicates with energy and conviction that creates confidence, momentum and belief.
  • Resilient and adaptable - stays constructive and effective through ambiguity, setbacks and shifting priorities.
  • Curious and results-driven - digs beneath the surface, asks strong questions and remains focused on improving business outcomes.
  • Clear and compelling communicator - distills complex information into strong stories, recommendations and decisions.

SUPERVISORY:

  • N/A

MIMIMUM REQUIREMENTS:

  • 3+ years of CPG Brand Management, Marketing or related commercial experience.
  • Demonstrated ability to use syndicated and financial data to diagnose business performance and develop actionable recommendations.
  • Practical understanding of marketing fundamentals - Product, Price, Promotion and Place - and how they influence business performance.
  • Experience in brand positioning, portfolio development, commercialization, and go-to-market execution.
  • Demonstrated ability to lead cross-functional work and influence without direct authority.
  • Strong written, verbal and presentation skills.
  • Bachelor’s degree in Business Administration, Marketing or related field.
  • Travel: Approximately 5-10%; hybrid work model

PREFERRED:

  • Experience with emerging businesses, business renovation or new business development; exposure to P&L management, annual planning, consumer insights, innovation and/or agency management.

PHYSICAL DEMANDS 

While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; reach with hands and arms 
  

WORK ENVIRONMENT 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Employees work under typical office conditions, and the noise level is usually quiet. 

Blue Diamond Growers is an Equal Opportunity and E-Verify Employer

EOE/Minorities/Females/Vet/Disability


WHY BLUE DIAMOND?

In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .

Grow your career. Partner with us. We Are the Almond People!

Ready to get started? Apply now!

Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.

Skills Required

  • 3+ years of CPG brand management, marketing, or related commercial experience
  • Ability to use syndicated and financial data to diagnose business performance and develop actionable recommendations
  • Understanding of marketing fundamentals, including Product, Price, Promotion, and Place
  • Experience in brand positioning, portfolio development, commercialization, and go-to-market execution
  • Ability to lead cross-functional work and influence without direct authority
  • Strong written, verbal, and presentation skills
  • Bachelor's degree in Business Administration, Marketing, or a related field
  • Experience with emerging businesses, business renovation, or new business development
  • Exposure to P&L management, annual planning, consumer insights, innovation, or agency management

Blue Diamond Growers Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Diamond Growers and has not been reviewed or approved by Blue Diamond Growers.

  • Healthcare Strength The benefits menu includes multiple HMO/PPO medical options, dental and vision coverage, an EAP, life and long‑term disability, plus optional protections and a wellness program. The breadth and add‑ons present a comprehensive health and protection suite.
  • Retirement Support A 401(k) with a tiered employer match and Roth/in‑plan conversion is offered, with indications of immediate vesting. This structure is positioned as a solid component of total rewards.
  • Leave & Time Off Breadth Paid holidays, vacation, sick time, and family or statutory leaves (parental, bereavement, military, jury duty) are available, with eligibility varying by status/tenure. The portfolio covers common leave needs across life events.

Blue Diamond Growers Insights

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The Company
HQ: Sacramento, CA
829 Employees
Year Founded: 1910

What We Do

Blue Diamond Growers is on a global mission to share the benefits of almonds with the world. Blue Diamond Growers is the world's largest almond processing and marketing company. We are the world’s leading almond brand, and we’re focused on building markets and creating new products to deliver the benefits of almonds to the world. Made up of more than 3,000 growers, we’re cooperatively owned by half of the state's almond growers who produce over 80 percent of the world almond supply. The California almond crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, the sixth largest U.S. food export and the #1 specialty crop in America. We keep that market-leading position by remaining strategically ahead of the curve, with continual innovations in our award-winning processing plants and information technology systems that have grown by leaps and bounds to support global growth. Our biggest point of differentiation, though, is our people. Through cooperation and teamwork, we, the Almond People as we’re affectionately known, deliver the best-tasting, highest-value almonds and almond products in the world. This is an exciting time at Blue Diamond where every team member can showcase their talents and contribute in new and innovative ways to drive accomplishments. The opportunity is here for each of us to step up, take our futures in hand and find new ways to achieve at Blue Diamond. We’re building on our strengths, learning as we go, trusting one another and realizing unprecedented levels of success. Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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