Brand Manager EMEA - Neurovascular (Access)

Posted 9 Days Ago
Be an Early Applicant
5 Locations
In-Office
72K-133K Annually
Senior level
Healthtech • Other • Robotics • Biotech • Manufacturing
Together with our customers, we're on a mission to make healthcare better.
The Role
Own the EMEA Access portfolio strategy for neurovascular catheters and guidewires. Responsibilities include developing marketing plans and portfolio roadmaps, managing product lifecycles, positioning, pricing, branding, launches, competitive insights, and commercial performance. Partner with divisional and local teams, physicians, stroke teams, medical education, and ecosystem partners to drive adoption, growth, market share, and customer value across the stroke pathway.
Summary Generated by Built In
Work Flexibility: Hybrid

About the role


This role is built around ownership. The Access portfolio is where every neurovascular procedure begins. In a competitive category, market leadership is decided as much by strategy as by product: how you position the portfolio, launch products and create value for customers.


You’ll own the portfolio across EMEA, including catheters and guidewires. You set the strategy, own the products and are accountable for performance. You’ll shape the brand and identify new areas of growth for the portfolio.


Locations:

UK | Spain | Belgium | France | Netherlands / Amsterdam


Explore our Neurovascular portfolio:
Neurovascular | Stryker


What you’ll do

  • Own the EMEA business strategy for Access: where we play, how we win and the investment behind it.
  • Understand the clinical and technical needs of physicians in depth, from navigation to device delivery, and let that shape the strategy and portfolio.
  • Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
  • Own regional product management: define and run the product lifecycle, from launch through to phase-out.
  • Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
  • Lead the launch pipeline and ensure each launch lands impactfully in the market.
  • Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
  • Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
  • Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
  • Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
  • Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

How you’ll succeed


We look for people who think big, stay curious and act like owners.

You’ll give EMEA a clear Access strategy the organisation believes in, deliver launches that hit adoption targets and grow share in a competitive market, while earning the trust of the physicians we serve.


What we’re looking for


Business strategy operators. People who can build a strategy and then run it.

You balance commercial discipline with creative, out-of-the-box thinking. You’re commercially sharp, but you start with the clinician and the patient. You have an AI-led mindset and look for better ways to work, not just faster ones. And you want to show up and drive change.


Minimum Qualifications (Required)


  • Bachelor’s degree required.
  • 8+ years of work experience required.

Preferred Qualifications (Strongly desired)


  • MBA preferred.
  • 5+ years of medical device or marketing experience preferred.
  • Excellent presentation and interpersonal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects while delivering on established timelines.
  • Ability to be persuasive in the absence of organizational authority.
  • Ability to understand and work within complex interdivisional procedures and policies.
  • Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

  


Netherlands Pay Ranges:

  • Netherlands: €71.800 - €133.400 EUR Annual

  


At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role.  In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.


If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.

  


Travel Percentage: None

Skills Required

  • Bachelor's degree
  • 8+ years of work experience
  • MBA
  • 5+ years of medical device or marketing experience
  • Excellent presentation and interpersonal communication skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while meeting established timelines
  • Ability to persuade without organizational authority
  • Ability to work within complex interdivisional procedures and policies
  • Proficiency in Microsoft Office, including Excel, Word, and PowerPoint

Stryker Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stryker and has not been reviewed or approved by Stryker.

  • Healthcare Strength — Multiple medical plan options with HSA support and global mental‑health access indicate broad, accessible care. These features materially enhance the overall value of the total‑rewards package.
  • Retirement Support — A meaningful 401(k) company match with potential additional company contribution, alongside an ESPP, supports long‑term savings and wealth building. Documented plan specifics help employees understand eligibility, timing, and vesting mechanics.
  • Parental & Family Support — Paid parental and caregiver leave, adoption and surrogacy assistance, and practical supports like breast milk shipping reflect a comprehensive, family‑friendly approach. These offerings address varied family‑building paths and caregiving needs.

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The Company
HQ: Portage, MI
51,000 Employees
Year Founded: 1941

What We Do

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com. Together with our customers, we are driven to make healthcare better.

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