Job Description:
The Brand Manager for the DOG Category will be responsible for developing and executing brand strategies to drive growth, market share, and profitability for Mars’ dog brands within the Pet Nutrition segment in Mexico. This role will lead cross-functional teams to deliver brand plans, innovation, and activation, ensuring alignment with Mars global standards and local market needs.
What are we looking for?Bachelor’s degree in Marketing, Business Administration, or related field.
3+ years of experience in Brand and proven Marketing roles, preferably in FMCG, Manager experience is a plus not a must.
Proven track record in developing and executing successful brand strategies.
Strong analytical and project management skills.
Excellent communication skills
Fluency in Spanish and English.
Brand Strategy & Planning:
Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities. (Critical in the role)
Experience in the usage of Market information such as Nielsen or Household panel, to analyze our position in the market and the opportunities to maximize growth.
Design and implement short-, mid- and long-term action plans.
Develop and implement annual brand plans in line with global and local strategies.
Brand Activation:
Lead the execution of integrated marketing campaigns (ATL, BTL, digital, shopper).
Oversee brand communication, ensuring consistency and compliance with Mars brand guidelines.
Innovation & Portfolio Management:
Drive NPD (New Product Development) and manage the existing portfolio to maximize brand performance.
Collaborate with R&D, supply, and commercial teams to deliver growth target and innovation roadmaps on time and within budget.
Financial Management:
Manage brand budgets, understand, manage and monitor P&L, and ensure efficient allocation of resources.
Track and report key performance indicators (KPIs) for the DOG Category.
Stakeholder Management:
Build strong relationships with internal teams (Sales, R&D, Supply, Finance) and external partners (agencies, suppliers).
Represent the DOG Category in cross-functional forums and global brand meetings.
Compliance & Responsible Marketing:
Ensure all activities comply with Mars Responsible Marketing policies and local regulations.
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
