Brand Manager DACH

Position Title:Brand Manager for FS & local QSR
Position Type: Regular - Full-Time
Requisition ID: 39398
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
As the Brand Manager DACH for Foodservice (FS) and Local Quick Service Restaurant (QSR), you will be responsible for managing the foodservice product portfolio across the full product lifecycle-from idea generation and innovation to launch, optimization, and ongoing management of the standard range. Additionally, you will implement digital campaigns in line with the German and Continental-European strategy and the annual marketing plan.
What you'll be doing.

• Prepare the annual marketing plan for the foodservice product portfolio in line with the marketing objectives
• Portfolio management (qualification and launch of innovations, product optimization, SKU rationalization, quality monitoring)
• Development of positioning and marketing strategies as well as sales presentations
• Planning, implementation, and follow-up of communication campaigns, including action planning, local adaptation of measures, and digital activation (digital campaigns, website, newsletter, social media)
• Organize and deliver of local trade fairs including management of the trade fair service provider.
• Taking over specific projects including planning and implementation (e.g. local projects or implementation of an EU project in the DACH region)
• Market and competitive analyses and preparation of regular reports
• Budget planning and monitoring
• Collaborate closely with the European head office in France, as well as with numerous internal departments, such as sales, research & development and controlling, as well as with the affiliated agencies.

What you'll need to be successful.

• University degree, Bachelor's or master's degree in Marketing or Business Administration
• At least 2-3 years of professional experience in marketing/product management (ideally FMCG)
• Relevant experience in implementing digital campaigns and social media marketing
• Experience in the catering industry is an advantage
• Fluency in English and German (written and spoken).
• Team player, proactive, entrepreneurial, structured and able to work independently
• Open and skilled in intercultural cooperation
• Assertive, persuasive, and confident in presenting ideas.
• Advanced computer proficiency, especially with MS Office applications.
• Excellent presentation skills
• Willingness to travel (1-2 days/month in Germany or within Europe)

Benefits of the role .

• A varied, challenging and responsible task in an international environment
• Open and friendly colleagues
• Fun and enjoyment as well as a constantly growing learning curve
• Good development opportunities
• Employment contract and stable employment (permanent role)
• Local benefit (Health and Pension insurance)
• Support of the supervisor and team in professional adaptation
• Flexible working (approx. 60% office, 40% home office).

Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Job Zielsetzung .
Management des Foodservice-Produktportfolios über den gesamten Produktlebenszyklus (Innovationen, Standardsortiment) und Durchführung von Digitalkampagnen im Rahmen der deutschen und kontinentaleuropäischen Strategie sowie des jährlichen Marketingplans.
Aufgabenbereich.

• Erstellung des jährlichen Marketingplans für das Foodservice Produktportfolio im Einklang mit den Marketingzielen
• Portfoliomanagement (Qualifikation und Launch von Innovationen, Produktoptimierung, SKU-Rationalisierung, Qualitätsmonitoring)
• Erarbeitung von Positionierungs- und Vermarktungsstrategien sowie Vertriebspräsentationen
• Planung, Durchführung und Nachverfolgung von Kommunikationskampagnen, inkl. Aktionsplanung, lokaler Anpassung der Maßnahmen sowie digitaler Aktivierung (Digitalkampagnen, Webseite, Newsletter, Social Media)
• Organisation und Durchführung von lokalen Messen inklusive Steuerung des Messedienstleisters.
• Übernahme spezifischer Projekte inklusive Planung und Durchführung (z.B. lokale Projekte oder Implementierung eines EU-Projekts in der DACH Region)
• Markt- und Wettbewerbsanalysen sowie Erstellung regelmäßiger Reports
• Budgetplanung und -monitoring
• Enge Zusammenarbeit mit dem europäischen Headoffice in Frankreich, sowie mit zahlreichen internen Fachabteilungen, wie z.B. Vertrieb, Forschung & Entwicklung sowie Controlling, sowie mit den angeschlossenen Agenturen.

Qualifikationen:

• Erstellung des jährlichen Marketingplans für das Foodservice Produktportfolio im Einklang mit den Marketingzielen
• Portfoliomanagement (Qualifikation und Launch von Innovationen, Produktoptimierung, SKU-Rationalisierung, Qualitätsmonitoring)
• Erarbeitung von Positionierungs- und Vermarktungsstrategien sowie Vertriebspräsentationen
• Planung, Durchführung und Nachverfolgung von Kommunikationskampagnen, inkl. Aktionsplanung, lokaler Anpassung der Maßnahmen sowie digitaler Aktivierung (Digitalkampagnen, Webseite, Newsletter, Social Media)
• Organisation und Durchführung von lokalen Messen inklusive Steuerung des Messedienstleisters.
• Übernahme spezifischer Projekte inklusive Planung und Durchführung (z.B. lokale Projekte oder Implementierung eines EU-Projekts in der DACH Region)
• Markt- und Wettbewerbsanalysen sowie Erstellung regelmäßiger Reports
• Budgetplanung und -monitoring
• Enge Zusammenarbeit mit dem europäischen Headoffice in Frankreich, sowie mit zahlreichen internen Fachabteilungen, wie z.B. Vertrieb, Forschung & Entwicklung sowie Controlling, sowie mit den angeschlossenen Agenturen.

Kompetenzen & Fähigkeiten:

• Teamplayer, proaktiv, unternehmerisch denkend, strukturiert und selbständig arbeitend
• Offen und geschickt in interkultureller Zusammenarbeit
• Durchsetzungsfähig und überzeugend
• Sehr gute Computerkenntnisse (v.a. MS Office Anwendungen)
• Sehr gute Präsentationsfähigkeiten
• Reisebereitschaft (1-2 Tage/Monat in Deutschland bzw. innereuropäisch)

Unser Angebot .

• Eine abwechslungsreiche, herausfordernde und verantwortungsvolle Aufgabe in einem internationalen Umfeld
• Offene und freundliche Kollegen
• Spaß und Genuss sowie eine stetig wachsende Lernkurve
• Gute Weiterentwicklungsmöglichkeiten
• Flexibles Arbeiten (ca. 60% Büro, 40% Home Office)

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McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. You can understand how your personal information is being handled here .
Job Family: Marketing
Location(s): DE - Germany : Hesse : Eschborn
Company: McCain GMBH