Brand Manager Communications EMEA

Who we want

• Hard-working winners. Confident, competitive and results-oriented profesionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What We Offer

• A winning team driven to achieve our mission and deliver remarkable results
• Quality products that improve the lives of customers and patients
• Ability to discover your strengths, follow your passion and own your own career

If you are passionate about healthcare products and the opportunity to create a name for yourself in the Endoscopy product marketspace – this is your chance!

Find more information about the Endo-Comms Business Unit:

https://www.stryker.com/us/en/communications.html

What you will do

The Brand Manager is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs
• Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand
• With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy

What you need

Minimum Qualifications:

• Degree in Engineering, Administration, Sales or Marketing or related experience/training in a medical, scientific, technical field
• Native or C2 level of English
• 8+ years of work experience
• 3+ years brand marketing experience in the medical devices industry

Preferred Qualifications (Strongly desired):

• Capital equipment experience preferred
• MBA preferred
• Strong Marketing experience working on European, EMEA or Global launches
• Strong organizational and communications skills
• Strong analytical and problem-solving skills
• Proactive, adaptable and results driven
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Territory and Travel:

• Territory: EMEA
• Travel Percentage: Up to 50%
• Base Location: Ideally Netherlands; also open to France, Germany, Italy, Spain & UK.
• Role Type: Hybrid (approximately 50% travel / 50% remote)

Physical & mental requirements:

• Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects
• Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
• Exercise discretion and independence when applying professional expertise
• Must be able to manage time, projects, stress and conflict
• Must be able to bring tasks through to completion with minimal supervision
• Must have the ability to prioritize work and keep detailed and confidential records
• Must be able to communicate / present to large groups of people
• Must possess unwavering ethics & integrity in a competitive and demanding work environment

About Stryker
Stryker is one of the world’s leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

Learn more about Stryker: 
https://www.stryker.com/