Brand Manager, Communication

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Reporting to the Chapter Lead, Communications, this strategic role oversees customer communications for Cogeco and Breezeline across North America.

The candidate will participate in developing and executing customer-focused marketing strategies to enhance engagement and loyalty. This role involves creating data-driven, multi-channel communications in collaboration with various teams in an Agile environment. They will also ensure brand alignment by maintaining consistency in positioning and tone across all launches and communications.

KEY RESPONSIBILITIES

• Support the development of advertising strategies to achieve business objectives.

• Manage the creation and deployment of brand campaigns in collaboration with external agencies.

• Develop end-to-end communications that are personalized and aligned with marketing strategies while ensuring brand consistency.

• Develop multi-touchpoint communication strategies to promote various programs or products to customers.

• Analyze customer data, segment audiences, and create targeting strategies to achieve key organizational performance indicators.

• Collaborate with internal teams to optimize project delivery processes and ensure continuous improvement in an Agile environment.

• Develop plans, tracking documents, and campaign frameworks to effectively manage programs and keep project team members informed.
   

ESSENTIAL QUALIFICATIONS

• Bachelor’s degree or equivalent certification in marketing, communications, or a related field.

• 7+ years of relevant experience in a similar marketing role.

• Experience in telecommunications is an asset.

• Experience in brand management, multi-channel campaigns and marketing projects.

SPECIFIC SKILLS

• Passion for the customer experience, understanding the importance of branding and different touchpoint sequences.

• Manage complex transformation projects from the ground up (data collection, briefing, execution, tracking, optimization).

• Superior strategic thinking with strong analytical skills and good decision-making abilities.

• Excellent communication skills (verbal and written) in both English and French, as well as negotiation skills to work effectively with internal and external partners inside and outside of Quebec.

• Ability to effectively synthesize and simplify complex situations.

• Independent and creative problem-solver, action-oriented, and motivated by results.

• Highly organized, detail-oriented, and able to multitask within tight deadlines.

• Knowledge of an agile environment an asset

Employee benefits:

• Flexibility: We believe that what you do matters. At work and at home.

• Fun: Our work matters, to us and to others; it’s noticed and appreciated. It makes each day brighter.

• Rewarding compensation: Let’s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.

• Benefits: We have what you need.

• Career advancement: Join us, and we’ll provide you with the tools you need to achieve your career goals!

• Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]