KEY ACCOUNTABILITIES
1. Brand Strategy & Marketing Planning
- Develop and implement the Chivas brand strategy and annual plan in line with the agreed positioning, timeline and budget; contribute to the 3-year strategic plan with global and regional brand teams.
- Localize global activation platforms to Vietnam consumer needs; set quarterly action plans with clear, actionable KPIs.
2. Brand Activation & Engagement
- Build the annual activation and engagement plan, with strong focus on On-Trade activation, events, PR and key influencers.
- Develop, implement and evaluate programs against brand KPIs; manage agency performance and deliver annual appraisals.
3. Gifting Strategy & Tet Program (key priority)
- Gifting strategy: lead the gifting strategy with Tet as the main season, aligned with Sales, Trade Marketing and Commercial Finance on targets, channels and investment.
- Tet special packs: lead design and production end to end: concept and design brief, agency and supplier management, packaging specs, cost, quality and delivery timelines.
- Tet communication campaign: develop and run the gifting campaign across digital, trade and in-store touchpoints with agencies, and measure its results.
- October customer launch event: lead the concept, budget, agency and run-of-show for the big launch event for customers, with Sales on invitations and follow-up.
- Review: run a post-Tet review of packs, campaign and event results to shape the next season.
4. Sales Support
- Work with Commercial and Trade Marketing on products, packs, merchandising and promotions that accelerate Chivas growth; guide brand merchandising and promotion activities.
- Supervise on-ground implementation with an effective evaluation system.
5. Market Intelligence & Insights
- Manage consumer insight initiatives day to day; use agencies, brand companies, sales teams and market visits to gather market and competitor intelligence.
- Provide monthly analysis and commentary on brand activities and performance, including depletion data.
6. A&P Budget Management
- Control activation, engagement and gifting A&P spend against the brand plan with Finance, comply with SOPs, and assess ROI.
- Manage suppliers and vendors, POs, payments, and sourcing and use of POS material.
7. Communication & Relationships
- Work proactively with Commercial, Trade Marketing and other Pernod Ricard teams; build effective relationships with global and regional brand teams.
- Manage creative, advertising and research agencies; build a network with opinion leaders (trade, media, influencers).
JOB REQUIREMENTS
Education & Experience
- Degree holder with formal business or marketing qualifications, or equivalent.
- Minimum 5 years in FMCG with brand management experience; beverage industry an advantage. Experience in packaging development or event management is an advantage.
Functional & Leadership Competencies
- Energetic, entrepreneurial, proactive: identifies opportunities, persuades others and gets things done.
- Self-motivated, results-oriented, analytical and adaptable to change; strong project planning and negotiation skills.
- Team player with excellent interpersonal, communication and presentation skills.
- Comprehensive understanding of consumer marketing practices and related laws; digital and social media knowledge.
- Fluent English (written and spoken) is mandatory; excellent Excel and PowerPoint.
Job Posting End Date:
Target Hire Date:
2026-11-30Target End Date:
Skills Required
- Degree with formal business or marketing qualifications, or equivalent
- Minimum 5 years of FMCG experience with brand management experience
- Fluent English, written and spoken
- Excellent Excel and PowerPoint skills
- Comprehensive understanding of consumer marketing practices and related laws
- Digital and social media knowledge
- Beverage industry experience
- Packaging development experience
- Event management experience
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
