Brand Manager, Chispa

How you'll make an impact:

Lead integrated marketing programs across product launches, PR, promotions, influencer marketing, and community campaigns to build brand awareness and drive app registrations
Act as the voice of the customer, representing and advocating for the needs of the Latino community, especially Gen Z Latinos. You will connect with and advocate for the bicultural consumer and need a deep understanding of bicultural audiences. 
Translate strategic insights, knowledge, and trends about the Latino community and dating preferences into actionable brand initiatives
Help make Chispa a most-loved brand by getting Chispa into Latino culture, through partnerships, social, experiential, influencer campaigns, and more 
Support development of brand KPIs, assess campaign performance, and identify new community-relevant opportunities and partnerships to accelerate growth
Partner closely with Product to shape product marketing strategy and ensure seamless integration of features into the brand narrative
Manage agencies (creative, social, PR, influencer) and external partners from ideation to campaign execution. Collaborate with cross-functional teams (legal, media, performance marketing, product, technology, PR) to ensure cohesive brand execution
Own social media strategy, including channel and content strategy and brand voice, to drive cultural relevance, engagement, and downloads
Lead influencer marketing strategy and execution, building scalable and culturally authentic creator programs
In close partnership with the Sr Director, Affinity, drive the Chispa brand strategy, serving as the dedicated brand steward and primary point of accountability for how the brand shows up across all consumer touchpoints
Operate with autonomy while partnering closely with the Sr. Director of Affinity Brand Marketing, bringing strategic thinking and strong execution to elevate Chispa within the Affinity portfolio

We could be a match if you have:

• 6+ years of marketing and brand strategy experience, preferably within consumer mobile apps, digital platforms, or high-growth consumer startups (agency experience is a plus)

• Experience owning or leading brand campaigns that reach bicultural audiences 

• Deep passion for, understanding of, and immersion in the US Latino community; bilingual English/Spanish required

• Proven experience leading integrated campaigns and influencer marketing programs from strategy through execution

• Strong cross-functional leadership skills with experience managing agency partners and collaborating with diverse stakeholders

• A balance of creative storytelling and analytical rigor, with comfort interpreting performance metrics and optimizing accordingly

• An entrepreneurial mindset — self-starter, scrappy, resourceful, and comfortable operating as the primary brand lead

• Ability to build relationships and community connections, especially within the Latino market

• Ideally, creative skills and familiarity with Canva or other creative tools