Brand Manager Benelux (7-month contract)

Posted 4 Hours Ago
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Berchem, BEL
In-Office
Mid level
Food • Retail • Agriculture • Manufacturing
At McCain Foods we know the importance that food plays in people's lives.
The Role
Manage the Benelux foodservice product portfolio across its lifecycle, supporting innovation, optimization, positioning, digital campaigns, trade fairs, and regional marketing initiatives. Analyze markets, customers, categories, and competitors; manage budgets; prepare recommendations; and collaborate with sales, R&D, finance, headquarters, and external agencies. The role requires multilingual communication, strong project management, and travel within Belgium and the Netherlands.
Summary Generated by Built In
Position Title:Brand Manager Benelux (7-month contract)
Position Type: Temporary - Full-Time
Requisition ID: 45424
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
We are seeking an Brand Manager Foodservice & Local QSR to join our Benelux marketing team for a seven-month contract based in Amsterdam or Antwerp to cover a maternity leave. In this role, you will manage the foodservice product portfolio throughout its entire lifecycle, support innovation and portfolio optimization initiatives, and drive the implementation of digital marketing campaigns aligned with regional and European business strategies. You will work closely with colleagues across Europe and collaborate with cross-functional teams to deliver impactful marketing programs and business growth.
What you'll be doing.
  • Support the development and execution of the annual marketing plan for the foodservice product portfolio in line with business objectives.
  • Manage the product portfolio lifecycle, including innovation launches, product optimization, SKU rationalization, and quality monitoring.
  • Develop product positioning, marketing strategies, and compelling sales presentations.
  • Plan, implement, and evaluate communication campaigns across multiple channels, including digital campaigns, websites, newsletters, social media, and local activations.
  • Adapt and execute regional and European marketing initiatives for the Benelux market.
  • Organize and manage local trade fairs and coordinate external service providers and agency partners.
  • Lead or support specific marketing projects, including local initiatives and European project implementations.
  • Conduct market, category, customer, and competitive analyses and prepare regular business reports and recommendations.
  • Manage marketing budgets, track spending, and ensure effective resource allocation.
  • Collaborate closely with European headquarters, sales teams, R&D, controlling, and external agencies to deliver integrated marketing programs.

What you'll need to be successful.
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 2-3 years of experience in marketing and/or product management, ideally within FMCG.
  • Proven experience developing and implementing digital marketing campaigns and social media initiatives.
  • Experience within the foodservice, catering, or QSR sector is an advantage.
  • Fluent in English, Dutch, and French.
  • Strong project management and organizational skills with the ability to manage multiple priorities.
  • Proactive, entrepreneurial mindset with the ability to work independently.
  • Strong interpersonal and communication skills with an ability to influence stakeholders.
  • Confidence working in multicultural and cross-functional environments.
  • Advanced proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
  • Excellent presentation and storytelling capabilities.
  • Willingness to travel within Belgium and the Netherlands approximately 1-2 days per month.

About the team.
You will join the Benelux Foodservice Marketing team and work closely with local commercial teams, European marketing colleagues, and cross-functional partners across sales, R&D, finance, and external agencies. This role plays a key part in supporting growth within the foodservice and QSR channels while ensuring strong alignment with regional and European marketing strategies.
What we offer
  • 7-month employment contract
  • Pension plan with McCain contributing two-thirds of the premium.
  • Opportunities for personal and professional development.
  • A high degree of autonomy and flexibility in organizing your work.

About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles. At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
AI & Digital Capabilities.
At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person-it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): BE - Belgium : Antwerp : Berchem || BE - Belgium : Antwerp : Grobbendonk || BE - Belgium : Antwerp : Mol || NL - Netherlands : North Holland : Amsterdam
Company: McCain Foods Holland B.V.

Skills Required

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
  • Minimum 2–3 years of experience in marketing and/or product management
  • Experience developing and implementing digital marketing campaigns and social media initiatives
  • Experience within the foodservice, catering, or QSR sector
  • Fluency in English, Dutch, and French
  • Strong project management and organizational skills
  • Proactive, entrepreneurial mindset and ability to work independently
  • Strong interpersonal and communication skills with ability to influence stakeholders
  • Confidence working in multicultural and cross-functional environments
  • Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel
  • Excellent presentation and storytelling capabilities
  • Willingness to travel within Belgium and the Netherlands approximately 1–2 days per month

What the Team is Saying

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McCain Foods

McCain Foods Compensation & Benefits Highlights

  • Healthcare Strength — Health insurance is described as competitive, comprehensive, and reasonably affordable in the U.S., with company materials emphasizing healthcare support. An Employee Assistance Program and wellbeing resources are also highlighted.
  • Retirement Support — Retirement plans, including a 401(k) in the U.S., are viewed favorably and often noted to include employer matching. Company information underscores savings support alongside broader financial wellbeing resources.
  • Fair & Transparent Compensation — Pay is considered fair or competitive for many roles and locations, and is frequently cited as a strength relative to local markets. This positive perception appears across both plant and office settings, even as broader experiences vary.

McCain Foods Insights

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The Company
HQ: Florenceville-Bristol, NB
20,000 Employees
Year Founded: 1957

What We Do

The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come. As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers. We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.

Why Work With Us

We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.

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McCain Foods Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

In both our manufacturing plants and corporate offices, we believe connection brings out the best in our people. While in-office expectations will vary by role, flexibility is key. In our corporate offices, the hybrid standard is 3-days in office.

Typical time on-site: Flexible
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