Brand Manager - Arthroscopic Visualization

Posted 23 Days Ago
Be an Early Applicant
Denver, CO
In-Office
100K-215K Annually
Senior level
Healthtech • Other • Robotics • Biotech • Manufacturing
Together with our customers, we're on a mission to make healthcare better.
The Role
As Brand Manager, drive growth and commercialization of arthroscopic visualization products through strategic marketing, partnership with sales teams, and customer engagement.
Summary Generated by Built In
Work Flexibility: Hybrid or Onsite

As a Brand Manager for the Arthroscopic Visualization portfolio, you will play a critical role in driving the growth, positioning, and commercialization of one of Stryker Endoscopy’s most strategic U.S. product portfolios. You will be responsible for creating and executing integrated marketing strategies to strengthen Stryker’s leadership in arthroscopy and accelerate adoption of our advanced visualization platforms.

In this role, you will be required to travel up to 30% of the time.

What you will do

  • Portfolio Strategy & Execution
    Own the U.S. marketing strategy for arthroscopic visualization, aligning with global portfolio teams and commercial leadership.
    Translate surgeon, facility, and sales insights into actionable positioning, messaging, and go-to-market strategies.
    Develop annual marketing plans and lead execution across product launches, promotional campaigns, and competitive response.

  • Commercial Enablement
    Partner closely with U.S. Sales Leadership to drive portfolio growth and achieve business targets.
    Create impactful sales tools, training resources, and campaigns to equip reps and strengthen surgeon engagement.
    Monitor key performance metrics, market share trends, and customer adoption to adjust strategies in real-time.

  • Customer & Market Engagement
    Build relationships with key opinion leaders (KOLs), surgeons, and OR staff to strengthen advocacy and identify unmet needs.
    Lead advisory boards, cadaveric labs, and clinical marketing initiatives to showcase portfolio value.
    Conduct win-loss analysis and competitive assessments to sharpen differentiation.

  • Cross-Functional Collaboration
    Work with R&D, Clinical, Medical Education, and Upstream Marketing to influence pipeline development and ensure future technologies meet U.S. market needs.
    Partner with other Stryker divisions to drive synergy in surgeon relationships and procedural growth.

What You Need

Required

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

  • 8+ years of work experience.

  • 5+ years of experience in medical device marketing, product management, or related commercial roles, medical device sales.

  • Excellent communication and presentation skills with the ability to engage executives, surgeons, and sales teams.

Preferred

  • Strong project management skills and ability to influence without authority across multiple functions.

  • Experience with arthroscopy/orthopedics is highly desirable

  • Sport medicine and or endo

  • Ability to design and execute brand strategies with measurable results.

$100,000-$215,300 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

Posted: October 30th, 2025

Travel Percentage: 30%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Top Skills

Business
Marketing
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The Company
HQ: Kalamazoo, MI
51,000 Employees
Year Founded: 1941

What We Do

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com.

Together with our customers, we are driven to make healthcare better.

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