Brand Manager - Action Figures, Plush & Imaginext

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Brand Manager, Action Figures, Plush & Imaginext, is responsible for translating global and EMEA Commercial Marketing priorities into locally relevant business, marketing and commercial plans across Poland and selected CEE markets. 

This role acts as the local category owner, ensuring that brand strategies, product plans, launch priorities, retail narratives and consumer programmes are executed effectively to drive revenue, market share and brand growth. The position supports both licensed and owned brands and serves as the key link between regional strategy and local execution.

What Your Impact Will Be: 

Category Strategy, Portfolio & Business Planning

• Drive category growth across Poland and selected CEE markets by executing EMEA brand strategies and local commercial plans.
• Provide market, consumer and retailer insights to influence portfolio decisions, product launches and forecasts.
• Monitor category performance, identify opportunities and risks, and recommend actions to achieve business objectives.

Marketing & Campaign Execution

• Develop and execute marketing and activation plans for Action Figures, Plush and Imaginext.
• Lead the local implementation of regional campaigns, adapting content and assets for local market needs.
• Manage agencies and partners, track campaign performance and drive continuous improvement.

Retail & Customer Engagement

• Partner with Sales and Omnichannel Retail Marketing teams to develop customer presentations, category stories and sell-in materials.
• Support retailer activations, shopper marketing programmes and e-commerce initiatives.
• Gather retailer and market feedback to strengthen future planning and execution.

Stakeholder Management & Local Market Leadership

• Act as the voice of the local market, providing insights on consumer trends, competition, pricing and demand.
• Build strong relationships with local, regional and global stakeholders, licensors and agency partners.
• Coordinate launches, approvals and cross-functional priorities while ensuring compliance with local regulatory and cultural requirements.

What We’re Looking For: 

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role.
• Proven experience developing and executing marketing and category growth strategies.
• Strong commercial acumen with a solid understanding of retail and consumer dynamics.
• Experience managing international brands and working within a matrix organization.
• Ability to analyze business performance data and translate insights into actionable plans.
• Strong project management, prioritization, and stakeholder management skills.
• Fluency in English and Polish is required. Proficiency in an additional Central and Eastern European (CEE) language would be considered a strong advantage.
• Experience working across multiple CEE markets, and with licensed brands or consumer products, is a plus.

What We Offer: 

• Gross annual salary range of PLN 147,440 - PLN 175,085
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5% of base salary, payout is determined by company and individual performance results
• Paid time off: 20 OR 26 vacation days + 2 Mattel Days (company day off)
• Hybrid working set-up
• Commuting benefits: Reimbursement of public transportation ticket (subject to maximum amount in the company policy)
• Multisport Plus Card at a reduced price
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Health & dental insurance through Medicover
• Life and disability insurance
• Employee Pension Plans (savings program)
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Poland Sp. z o.o.’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Beware of recruiting scams: Mattel will only contact you through official @mattel.com or @smartrecruiters.com email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy