Brand Management & Marketing Manager

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Under the direction of the Director of Brand Marketing, the Brand Management & Marketing Manager is responsible for supporting the strategic development, management, and execution of brand marketing initiatives across Seminole Hard Rock Support Services (SHRSS), Seminole Gaming, Hard Rock International Hotels, Casinos, and Cafes, as well as departments throughout the enterprise. This role supports all aspects of brand development, creative strategy, visual identity, design, marketing communications, tactical deployment, and brand compliance to ensure a cohesive, compelling, and consistent brand experience across all business verticals and consumer touchpoints.

The Brand Management & Marketing Manager partners with internal stakeholders, creative services, external agencies, and cross-functional teams to translate brand strategy and business objectives into impactful creative concepts, marketing campaigns, and branded experiences. The role requires a strong understanding of brand management, creative development, design principles, and visual storytelling, with the ability to balance strategic thinking, creative problem-solving, and project execution while maintaining the integrity and evolution of the Hard Rock brand.

Essential duties include, but are not limited to:

• Support all aspects of brand marketing for Seminole Gaming, SHRSS, Hard Rock International Hotels and Casinos, and Hard Rock Cafes.
• Support the development and execution of marketing programs that strengthen brand identity and brand awareness.
• Ensure brand integrity by guiding efforts across multiple verticals and enforcing brand standards.
• Supports the development and creative needs of advertising programs, brand programs, sponsorships, global programs and Unity by Hard Rock.
• Contribute to brand strategy, creative development, and visual storytelling initiatives that bring the Hard Rock brand to life through compelling and cohesive creative executions.
• Collaborate with brand team and other internal teams on creative concept development, art direction, design reviews, and the execution of marketing and brand assets across digital, print, and other media.
• Provide creative input and constructive feedback on design concepts, layouts, imagery, typography, color palettes, messaging, and other visual elements to ensure alignment with brand strategy and established design standards.
• Partner with internal teams, and external creative agencies to develop, review, refine, and approve creative assets and marketing materials.
• Evaluate creative work for brand alignment, quality, consistency, and effectiveness, ensuring that all executions reflect the appropriate brand identity and meet established standards.
• Support the organization and management of brand assets, creative files, templates, guidelines, and approved marketing materials within the digital asset management system.
• Track project budgets, timelines, creative deliverables, and approval milestones to ensure projects are completed efficiently and within established parameters.
• Work collaboratively with relevant stakeholders including partnership, marketing, property, and entertainment teams to ensure compliance with brand standards. Coordinate cross-functional stakeholders and communications.
• Maintain relationships with key stakeholders at regional & property level.
• Ensure alignment with brand strategy and guidelines including but not limited to updating brand standards and guidelines within the digital asset management system.
• Upload and audit files within the digital asset management system.
• Track budgets, timelines, and deliverables.
• Manage 3rd party vendors to assure brand consistency across all verticals including but not limited to advertising, print and creative agencies.

Qualifications

Experience:

• Bachelor’s degree from an accredited college or university with major coursework in marketing, branding, advertising, graphic design, visual communications, communications, or a related field.
• Minimum of five years of experience in brand management, marketing, creative development, design, advertising, or a related discipline.
• Demonstrated understanding of brand strategy, brand identity, visual design principles, creative development, and integrated marketing communications.
• Experience collaborating with creative teams, graphic designers, art directors, advertising agencies, and other creative partners to develop and execute brand-aligned marketing materials and campaigns.
• Experience reviewing creative concepts and design deliverables to ensure consistency with brand guidelines, visual identity, and marketing objectives.
• Experience managing multiple projects, coordinating cross-functional stakeholders, and overseeing creative workflows from initial brief through final delivery.
• Experience working with external agencies, vendors, and production partners is preferred.
• Proficiency in presentation development, creative review tools, and digital asset management systems is preferred.

Work Environment:

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, second hand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.