Role Overview:
Frida is looking for a Contract Brand Coordinator to support the development and execution of marketing and commercialization plans across our core product portfolio and innovation pipeline. This role will work closely with cross-functional partners in Sales, Ecomm, Creative, Operations, Media, Finance, and R&D to help bring new products to market, monitor performance, and support ongoing brand growth initiatives.
The ideal candidate is highly organized, curious, and eager to learn the fundamentals of brand building in a fast-paced, mission-driven CPG environment.
Core Responsibilities:
- Support the execution of go-to-market plans for new product launches and brand initiatives, including tracking timelines, assets, and performance metrics.
- Assist with creative development for packaging, ecommerce, and marketing materials by coordinating cross-functional reviews and feedback.
- Help prepare quarterly and annual brand briefs, presentations, and reports that summarize priorities, performance, and key learnings.
- Gather and organize competitive and category insights through market research, social listening, and retail audits to inform brand strategy.
- Track media and promotional performance to help connect spend with outcomes and identify optimization opportunities.
- Partner with cross-functional teams to support retailer line reviews and other sell-in materials that showcase brand performance and growth potential.
- Compile performance reports and dashboards that summarize sales, share, and marketing results.
- Assist in the planning and tracking of promotions and events, helping ensure execution excellence and post-event reporting.
- Maintain brand and category reference materials, competitive sets, and product libraries to support internal alignment.
- Contribute to weekly business updates by gathering data, summarizing trends, and supporting meeting preparation.
Qualifications & Skills:
- Bachelor’s Degree in Marketing, Business, Communications, or related field.
- 1–3 years of experience in marketing, brand management, or consumer packaged goods (CPG) preferred.
- Strong analytical and organizational skills with attention to detail.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word); experience with data tools (Nielsen/IRI) a plus.
- Excellent communication and collaboration skills; able to work effectively with multiple stakeholders.
- Proactive, resourceful, and eager to learn with a “roll-up-your-sleeves” attitude.
- Comfortable working in a fast-paced, evolving environment and managing multiple priorities.
- Willingness to work in hybrid work environment but also have flexibility come into the office on an as needed basis
- 4-5 month contract/start immediately
- There are no benefits for this role
Top Skills
What We Do
At Frida, we are on a mission to prepare all parents for the everyday unfiltered realities of parenthood by creating simple yet genius solutions to age-old challenges. Over the past 7 years, the Frida Baby brand, built from the trust we created with the cult-favorite Nose Frida, the SnotSucker, has launched over 100 items – and has spurred the recent launch of Frida Mom. Today, Frida Baby holds over a 60% share of its main category and can be found in over 35,000 stores throughout the US – including Target, Walmart, BuyBuy Baby, Nordstrom, CVS, Walgreens and of course Amazon. Plus, the brand can now be found in over 20+ countries worldwide. This past spring, Frida Baby was named Fast Company’s Most Innovative Companies driven by our commitment to providing parents with both product innovations and real, honest messaging.
