Brand Loyalty Lead

If you were a Brand Loyalty Lead now, here are some of the core activities you would be doing:

• Developing an intimate understanding of our valued guests and their unique relationship with our brand
• Supporting global program strategy; localizing benefits and campaigns across priority markets in partnership with regional teams
• Being a thought partner on building and executing strategies to increase member engagement, retention, and lifetime value with all our cross-functional partners
• Overseeing day-to-day operations of the loyalty programs including enrollment, rewards, and redemption processes and support Guest Services with any guest escalations
• Ensuring seamless integration of the loyalty program across channels (digital, in-store, app).
• Analyzing customer data to identify trends, behaviors, and opportunities for program optimization and evolution
• Partnering and collaborating with Brand Marketing, Product, Digital, Retail, Tech, Analytics, and Guest Services teams to deliver cohesive loyalty experiences
• Maintaining consistency in messaging and tone across loyalty communications
• Staying ahead of industry trends and emerging technologies in loyalty and CRM
• Continually gauging and assessing the program's success and its productivity, steering its evolution towards a constant best-in-class program
• Sparking enthusiasm and empower cross-functional teams throughout the organization to unite in delivering a holistic omni-channel experience

Here are some of the things you could be working on in the future:

• Launching a North American loyalty program that drives a standard of excellence for our global teams
• Disrupting how brands interact and build relationships with their guests
• Building out a function to continually manage and evolve the offering

Are you our next Brand Loyalty Lead?

• You have a bachelors degree or postsecondary education in Marketing, Business, or a related field
• You have 5+ years Loyalty, Acquisition and Retention Marketing experience
• You have experience with SalesForce Marketing Cloud and Salesforce Loyalty experience, considered an asset
• You understand loyalty legal, regulatory, and data privacy requirements
• You have an in depth understanding of the outdoor industry and of the consumer culture that Arc’teryx targets
• You are a diplomatic influencer with ability to work effectively in a matrix organization (global/local marketing team structure)
• You love data and can clearly tell stories from it
• You are able to benchmark performance data against goals to determine whether tactics need to be changed
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it