• Define brand architecture, identity, and world; translate them into impactful GTM strategies.
• Lead the brand P&L with a 5X topline growth ambition in 2 years.
• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.
• B-school graduate with ~8 years’ experience in D2C/ high-growth brands.
• High on accountability and number ownership
• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling
• Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth
• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results
Skills Required
- B-school graduate with ~8 years experience in D2C or high-growth brands
- Proven experience scaling brands and owning brand P&L to drive significant topline growth
- Experience with digital media, influencer marketing, and partnership-driven growth
- Ability to partner with merchandising/product teams to align design, science, and consumer demand
- Comfortable working across digital and offline channels and applying regional market nuances
- Strong analytical skills and comfort with data to connect insights to creative brand storytelling
- High accountability, stakeholder management, and demonstrated execution focus
What We Do
Lenskart is Asia’s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That’s our new purpose - and we can only get there through cutting-edge technology and exceptional people.
