Brand Intelligence Analyst

Posted 2 Days Ago
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Plano, TX, USA
In-Office
Entry level
Financial Services
The Role
Monitor and protect the Fisher Investments brand across traditional and social media. Conduct social listening, analyze reputational situations, identify brand threats, assess risks, and provide recommendations to management. Distill media coverage into actionable insights, improve monitoring processes and technologies, and develop social media campaigns involving content creation and community engagement.
Summary Generated by Built In
Overview

The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.


The Day-to-Day:

  • Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate
  • Analyze reputational situations, gathering research across multiple data sources to make a business recommendation
  • Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation
  • Distill brand media coverage into important highlights and observations for management
  • Maintain knowledge of evolving and new online platforms, including the latest security enhancements
  • Research and implement new processes
  • Identify gaps in our existing processes and technologies, recommending and implementing change to improve
  • Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction

Your Qualifications:

  • Bachelor's degree or equivalent combination of education and experience required
  • Highly developed qualitative and quantitative skills required
  • Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment
  • Experience managing ad campaigns preferred
  • Prior experience using social media management tools (Sprout, Hootsuite)
  • Prior experience using social listening tools (Brandwatch, Talkwalker)

Why Fisher Investments:


We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays 
  • Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change. 

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

Skills Required

  • Bachelor's degree or equivalent combination of education and experience
  • Highly developed qualitative and quantitative analytical skills
  • Ability to analyze situations, develop creative solutions, and adapt in a fast-paced team environment
  • Experience managing advertising campaigns
  • Experience using social media management tools such as Sprout or Hootsuite
  • Experience using social listening tools such as Brandwatch or Talkwalker
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The Company
7,000 Employees
Year Founded: 1979

What We Do

Fisher Investments is a fee-only investment adviser serving private clients and institutional investors globally. It provides tailored investment management and personalized service, managing assets through U.S. private-client, institutional, and international private-client business units. Its clients include families, businesses, corporations, pension funds, foundations, governments, and other institutions, and it offers retirement-planning guides and investment insights to help clients pursue long-term financial goals.

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