Brand Growth and Marketing

Markato is a wholesale B2B marketplace and digital distributor connecting retailers in APAC with high potential brands from around the world. We provide retailers and brands access to new retail opportunities in Asia as well as seamless online and offline infrastructure to thrive in the modern world.

In April 2023, Markato closed a seed round led by Lightspeed. Since then, the company has assembled a founding team comprised of early employees at Deliveroo, Uber and Grab who led the launch and expansion of those marketplace startups across Asia over the past decade. We are currently operating in 4 markets and expanding our team to drive our continued growth trajectory.

Recently, Markato has expanded its service offering as a distributor to grow top-tier brands across Asia. We are currently looking for a Brand Growth and Marketing specialist who will be responsible for planning and executing marketing strategies for these brands.

What you will be doing

• Brand marketing strategy: Develop and implement effective brand growth strategies to drive sustainable growth and performnce of our distributed brands.
• Social media channel management: Launch and manage social media presence of distributed brands, and implement creative strategies to grow brand awareness and engagement.
• Content creation: Produce high-quality marketing content to drive strong, targeted, and cost effective engagement.
• Influencer and PR: Manage end-to-end collaborations with influencers to promote our distributed brands.
• Partner Coordination: Coordinate with agencies, vendors, brands, and retailers to maximize the effectiveness of marketing and launch campaigns.
• Key channel development: Take on a key role to develop our relationship and growth partnerships with major retailers across Asia by proposing and launching marketing strategies that drive strong sales performance.
• Analytics: Leverage data analytics to formulate and refine marketing campaigns, including brand awareness and share of voice, brand positioning and target audiences, as well as campaign performance and effectiveness.

What we are looking for

• You have 2+ years of experience in a B2C marketing or brand management related role.
• You have a strong understanding of social media, digital marketing, and influencer marketing.
• You have experience in content creation including graphic design and video production.
• You have excellent communication, writing, and presentation skills in both Cantonese and English.
• Proficient in analytics tools and data interpretation.
• You possess a strong work ethic and resilience, with the ability to tackle challenging, detail oriented tasks with a positive attitude.
• You exhibit meticulous attention to detail and a commitment to executing daily tasks effectively and efficiently, ensuring high-quality outcomes.
• You have the ability to think critically and respond swiftly to unexpected challenges, demonstrating resourcefulness in developing creative and effective solutions.
• You thrive in a fast-paced environment, adjusting to changing priorities and demands while maintaining focus on operational goals.
• You take initiative in identifying opportunities for process improvements and efficiencies within the operational framework.
• You want to work in a fast-paced environment with constant change and learn how a business gets built 0 to 1.

What we offer

• Opportunity to be part of the founding team and join a seed stage company that is rapidly growing.
• You will get ownership and responsibility from day one; you will deliver real impact on our growth.
• An experience to build a local team and scale a market business from scratch.
• A high-energy team with a fun, people-first, transparent and results-driven company culture
• Our ways of working is governed by meritocracy: the best ideas win, regardless of who or where they come from.
• Equity options in a early-stage hyper-growth startup.