Brand Experience Partnership Lead

Sheffield City Centre (office-based and hybrid)

Salary: £30,000 - £35,000

We’re looking for a passionate, driven Brand Experience Partnership Lead to help bring our brand to life across real-world student experiences. You’ll create and deliver brand-led partnerships that embed UniHomes authentically into student culture - on campus, in communities, and throughout key student moments. 
Working within the Brand Activation team, this role focuses on experience-driven partnerships that increase brand awareness, relevance, and affinity among UK university students and future students. You’ll collaborate with student societies, cultural groups, student-led initiatives, educational outreach programmes, and like-minded brands to help us show up authentically in the student world and amplify our mission of ‘stress-free student living’.
The role plays a critical part in taking the brand off the screen and into the real world, ensuring our presence feels embedded in student culture rather than advertised to it.
Reporting to the Senior Marketing Manager, Brand Activation, you’ll be at the heart of activating all outreach and collaboration activities. You won’t be working in isolation. Our Social Media Executive, Brand Ambassador Executive and wider marketing team are equally driven to amplify all campaigns. You will also collaborate with our Commercial Partnerships team to help deliver campaigns that showcase the full breadth of partnerships that underpin our superior customer experience.
Success in this role means UniHomes is a visible, trusted, and relevant part of student life, present at the moments, places, and initiatives that matter most to students, both at university and on the path to it.
Key responsibilities:

• Contribute to and work closely with the Senior Marketing Manager, Brand Activation, to develop the brand experience partnerships plan, ensuring activities align with agreed goals, budget, and key performance indicators (KPIs).
• Identify, build, and manage partnerships with university societies and student groups, student-led initiatives and community projects, relevant youth and student-focused brands, and A-level and pre-university outreach partners.
• Design partnership activations that translate brand values into tangible student experiences (events, sponsorships, collaborations, initiatives).
• Lead the delivery of student-facing activations, events, sponsorships and collaborations, including travel to nationwide locations when required. This includes ownership of logistics, timelines, on-the-ground execution and cross-team coordination.
• Support and attend events and partnership activations that occasionally fall outside typical working hours, ensuring smooth delivery and a strong brand presence.
• Act as an internal expert on student culture, campus life, and community-led marketing.
• Serve as the primary point of contact for partnership campaigns, ensuring strong, professional, and effective relationships with all affiliated stakeholders and organisations.
• Plan and implement integrated marketing campaigns across various channels (social media, email, in-person, digital advertising, events), working closely with the wider marketing team.
• Collaborate with partners and internal creative teams to develop engaging and authentic co-created content and promotions.
• Monitor, analyse, and report on partnership and activation performance, providing clear insights and recommendations to support optimisation.
• Contribute to and work closely with the Senior Marketing Manager to monitor partnership activity budgets, ensuring spending remains within pre-approved limits and that all financial processes (including PO raising and tracking) are followed accurately.

Skills and experience:

• 2–3 years’ experience in partnerships, brand activation, student marketing, events, or youth-focused marketing roles.
• Strong understanding of university operations, including societies, funding structures, events, and external partnership opportunities.
• Strong knowledge of the student market, including an up-to-date understanding of student culture, society structures, campus life, key annual moments, and the behaviours, interests, and expectations that influence student engagement.
• Hands-on experience delivering or coordinating on-the-ground brand activations, events or society/club partnerships; managing logistics, student interactions and live environments with confidence.
• Experience collaborating with influencers and brands, including involvement in on-the-ground activations.
• Comprehensive knowledge of the content creator and influencer landscape across social media platforms.
• Ability to build trusted relationships with student groups, societies, student unions, and grassroots communities, representing the brand authentically and credibly.
• Understanding of student-led content formats and trends (e.g. TikTok styles, campus humour, society content norms) and how they influence engagement and brand perception.
• Strong interpersonal and communication skills to manage, build and maintain relationships, while reporting back to internal and external stakeholders. 
• Excellent organisational skills and ability to manage and prioritise multiple projects simultaneously in a fast-paced environment.
• Proficiency in interpreting marketing data and metrics to inform decisions and demonstrate ROI.
• Strong creative, writing, and design skills, with exceptional attention to detail.
• Excellent problem-solving skills, paired with the ability to apply feedback with precision.
• Collaborative team player with strong people skills.
• Flexible working hours, as some events take place outside typical operating hours and may require occasional evening or weekend attendance.

• Existing networks within student unions, societies, or youth communities.
• Familiarity with student creators/influencers and supporting campus activations with partners.
• Experience coordinating ambassadors or brand reps and event staffing.
• Full UK Driving Licence, as you may be required to travel to nationwide events we support.

About us: 

At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free.
We’re not just another platform. UniHomes is developing innovative technology to deliver one go-to destination that supports the entire student rental journey. With an unwavering focus on our students, partner letting agents, operators and suppliers, we continually evolve and enhance our products and services to exceed expectations, while tackling market complexity with ease and transparency.
Since launching in 2015, we’ve experienced rapid growth. Today, we operate in 60+ cities, partner with 1,000+ agents and operators, and are backed by Macquarie Capital and LDC. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work® certification.
Our 140+ strong team is based in the heart of Sheffield City Centre, where we’re driving innovation, expanding into new markets, and fostering a culture built on collaboration, creativity, and growth.
If you’re ready to make a meaningful impact and help redefine how students find their perfect home, now is the time to join UniHomes. Be part of a team that’s opening new doors to better experiences, brighter ideas, and stress-free living.
We are a team driven and united by our core values:

• Lead the Way
• In it Together 
• Customers Matter
• Keep it Simple 
• Rise Above Challenges 
• Make it Happen

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.