The Role
Lead and coach field teams to drive sales, brand awareness, and KPI performance across a territory. Manage retailer relationships, execute events and trainings, oversee hiring and performance, submit reporting, and ensure in-store excellence.
Summary Generated by Built In
About Beauty Barrage:
Beauty Barrage is a full-service strategic sales management team with Brand Ambassadors servicing doors across North America. Beauty Barrage works with some of the hottest brands in beauty today and provides in-store support in retailers like Sephora, ULTA, Bluemercury, and more! We have over 200+ beauty professionals servicing over 3,000 doors in the U.S. and Canada. We were also named to the Inc. 5000 list of fastest-growing companies.
Position Summary:
The Brand Executive (BE) is a field leadership role responsible for driving sales performance, brand awareness, and market growth across an assigned territory. As the primary ambassador and sales leader for designated beauty brands, the BE leads, coaches, and supports the field team to ensure exceptional execution of sales visits, events, and brand activations.
This role works in close partnership with retail partners, internal field teams, and corporate leadership to bring brand strategies to life, elevate in-store excellence, and deliver consistent, measurable results.
The ideal candidate is highly sales-driven, relationship-oriented, and deeply knowledgeable about the beauty industry, with a proven ability to inspire accountability, performance, and team engagement in the field.
Key Responsibilities:
- Drive sales performance and sell-through across the assigned territory by supporting retail partners and field teams with effective sales strategies
- Monitor performance against KPIs; identify opportunities to improve performance and implement corrective action plans
- Own all events within the territory, ensuring strategic planning, flawless execution, and completion of all post-event deliverables
- Lead, coach, and support field team members to consistently meet or exceed performance expectations
- Drive accountability for individual and team KPIs, including sales performance, education completion, communication standards, and policy adherence
- Conduct regular store visits, observations, and check-ins to evaluate execution and performance
- Deliver clear, timely, actionable feedback and performance coaching to improve results and close gaps
- Own the fulfillment of all open positions within the assigned territory, ensuring timely placement of high-quality talent.
- Partner with internal teams to address performance concerns and support corrective action as needed
- Foster a results-driven, accountable culture while maintaining high engagement and morale
- Build and maintain strong relationships with store management, district leaders, and brand partners
- Act as a point of escalation and resolution for store-level or brand-related challenges
- Represent Beauty Barrage and the brand professionally in all internal and external interactions
- Reinforce brand education, product knowledge, and selling techniques
- Support training initiatives, ensuring field teams are confident, compliant, and prepared to represent the brand
- Actively engage in and participate on live education calls for assigned brands and complete all assigned LMS courses accurately within required timelines.
- Submit timely and accurate reports, including recaps, insights, and performance feedback
- Communicate trends, opportunities, and risks to internal leadership
- Maintain strong cross-functional collaboration with scheduling, education, and account teams
Sales Performance & KPI Management Field Team Leadership & Support Retailer & Client Relationships Training & Education Reporting & Communication
Qualifications:
- Minimum 5+ years of beauty industry management experience required
- Strong understanding of beauty retailer environments
- Proven ability to drive sales, coach teams, and execute brand strategies
- Excellent communication, organization, and time-management skills
- Self-motivated, adaptable, and comfortable in a fast-paced environment
- Professional, polished, and brand-forward presence
- Excellent computer skills – Microsoft Office (Excel, Outlook, Word, Teams)
Physical & Schedule Requirements:
- Must own a vehicle to travel within the assigned territory as required
- Ability to work flexible hours, including weekends as business needs require
- Must work full 40 hours supporting brands in-store during month of December
- Ability to stand for extended periods during store visits and events
- Ability to occasionally lift and/or move up to 40 pounds
Live our Company Core Values!
- Obsessed with success | We over-deliver. We make you look good.
- We skip to work | We love what we do, because we do what we love.
- Evolve or die | We eat the status quo for lunch.
- We got the tattoo | This isn't a gig, it's a career.
- Embrace the chaos | It might be beauty, but it ain't always pretty.
- We've got your back | We fiercely support each other and celebrate every win.
- Do the right thing | Even when no one is watching. Accountability and transparency is our M.O.
Beauty Barrage is women and minority-owned. We are certified Nationally Recognized Minority Business Enterprise, proudly creating jobs (not gigs) for people across the country.
Beauty Barrage is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information, or any other classification protected by Federal, State or Local law.
Skills Required
- Minimum 5+ years of beauty industry management experience
- Strong understanding of beauty retailer environments
- Proven ability to drive sales, coach teams, and execute brand strategies
- Excellent communication, organization, and time-management skills
- Self-motivated, adaptable, and comfortable in a fast-paced environment
- Professional, polished, and brand-forward presence
- Excellent computer skills (Microsoft Office: Excel, Outlook, Word, Teams)
- Complete all assigned LMS courses within required timelines
- Must own a vehicle to travel within the assigned territory
- Ability to work flexible hours, including weekends
- Must work full 40 hours supporting brands in-store during month of December
- Ability to stand for extended periods during store visits and events
- Ability to occasionally lift and/or move up to 40 pounds
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The Company
What We Do
Beauty Barrage is a global beauty brand field sales and retail support company that specializes in enhancing in-store performance for beauty brands. They provide services such as education, merchandising, events, and strategic planning, leveraging proprietary technology to connect brands with consumers effectively. With a dedicated team of over 400 beauty professionals, they service thousands of retail doors across the U.S., U.K., and Canada to drive consistent results.
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