ASI is the largest global provider of technology B2B services for the $26.1 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI currently has a hybrid work model. This position requires in person attendance at our office on Tuesdays and Wednesdays.
In this role, The Brand & Events Digital Marketing Manager is responsible for planning, execution, and optimization of event marketing initiatives that enhance brand visibility and drive engagement. This role focuses on implementing marketing tactics for ASI-owned events, ensuring alignment with the company’s brand identity and business objectives.
The Brand & Events Digital Marketing Manager will report to the Vice President, Brand & Events. You’ll join our Marketing department and collaborate with cross-functional teams, including marketing, sales, editorial, operations and product.
The salary range for this position is $80,000 - $90,000.
Responsibilities:
- Maintain consistent brand identity across events, digital channels, signage, and communications.
- Ensure event content, assets, and experiences align with ASI brand standards.
- Partner with the Social Media Manager to support organic social performance.
- Create branded event materials, including visual assets, collateral, and presentations.
- Research industry trends and competitors to identify brand and event opportunities.
- Execute integrated marketing campaigns to drive event engagement and attendance.
- Support digital marketing tactics for events, including SEO/SEM, paid search, social, and email.
- Coordinate timelines, logistics, and collaboration with external partners and internal teams.
- Track and report on event marketing performance, including leads, attribution, and ROI.
- Manage administrative tasks such as invoicing, budgeting, and departmental coordination.
Qualifications:
- Bachelor’s degree in marketing, communications, event management, or a related field.
- 3-5 years of experience in integrated marketing specifically within a B2B setting.
- Proven track record of managing successful corporate events, trade shows, or conferences.
- Experience with event management tools (e.g., Eventbrite, Cvent, Maritz/CDS), CRM systems (e.g., Salesforce, HubSpot), and marketing automation systems (e.g., Dynamics 365, Pardot).
- Experience with tracking performance and making data-informed decisions for future event planning, integrated marketing campaigns, and branding efforts.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
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What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
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