Brand Director

Job Description

Job Level: Director

Are you energized to deliver impactful marketing campaigns to help ignite love for LEGO® brand and products in the hearts of kids and adults?

Here's a phenomenal job opportunity for you to join us on an exciting journey to increase the LEGO Group's brand relevance and engagement in China!

Brand Marketing & Activation Team focuses on building the LEGO Brand strengths in the China Market. It is structured into below expertise areas: Brand Marketing, Digital Marketing, Social Marketing, Media Activation, and Marketing Planning & Effectiveness.

The role is a strategic leader responsible for driving the overall brand & portfolio strategy, brand positioning, and CG-led brand messaging across all channels and touchpoints. It will be a key contact window with local (i.e. CSM) and global (i.e. Integration Marketing from MCCM, Product Group from PMD).

• The key mission of this role is to lead the team to design and deliver the brand marketing strategy: long-term brand planning and short-term campaign execution excellence to achieve the business objective of delegated segment. At the same time to collaborate with PMD & MCCM teams to drive global strategic dialogues with local insights, consumer journeys and engagement tactics.
• Design and build local Brand Plan with long term vision for brand strength growth, own the Brand connection to local consumer experiential journey and deliver business sustainability
• Proactive & strong engagement with Global teams and external counterparts to drive/influence strategic dialogues, build consensus & connect the dots, and deliver strong brand results with global impact
• Brand planning expertise to lead with high level leadership skills involving multiple partners across local/global teams with different agendas and needs, to come together achieving goals
• Lead with a consumer-first mindset to grow the brand and deliver business results
• Translate global priorities to connect to local business opportunities that lead further into local brand strategies and consumer engagement journeys.
• Activate Global toolbox with local consumer insights and market knowledge; enhance brand strengths (awareness & relevance) of delegated segment.
• Design short and long-term growth plans that achieve business goals.
• Develop brand plans with long term brand vision to activate the CG in China through innovative/creative media, digital, social, content driven events, celebrity and influencer endorsements, retail in-store opportunities, and PR, etc.
• Manage the marketing planning process including marketing budget, sales forecasting, active in sales, brand marketing and operation processes in the company.
• Be the face and voice of China MG in global brand development process and champion local marketing insights with influence and presence in Global planning forums
• Leadership presence: Develop the capability of the team and the career path of each team members.

Do you have what it takes?

• 12+ years’ experience in Consumer Marketing and Brand management, with experience in leading MNCs in Content, Sports, FMCG and/or Retail Industry
• A bachelor’s degree or higher in Marketing/Business or related major is helpful. Masters / MBA preferred.
• Global mindset and working experiences in multinational business environments; skilled in bringing consumer insights to connect to global brand strategy together to deliver the best results
• Strong Experiences in planning and launching marketing campaigns with excellent project management skills; leadership experiences in Change management
• Strategic Brand Planning with content curation skills; strong consumer culture and youth culture expertise with commercial and business acumen.
• Outstanding leadership skills and people management.
• Professional maturity with strong collaboration and interpersonal skills.
• Critical thinking skills with the ability to assess consumer landscape and shifting the status quo to create new space for the Brand to grow
• Flexible, adaptable, growth mindset, critical thinking skills with can-do attitude.

#LISZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.