Brand Director

Who We Are: 

We’re Cart.com, one of the fastest growing commerce enablement companies in the world. We provide the digital and physical infrastructure that empowers thousands of leading B2C, B2B and public sector organizations to unify commerce operations from product discovery to product delivery. 

We’re building toward a world where commerce has no bounds. Our enterprise-grade software, services and logistics infrastructure, including our own network of omnichannel fulfillment and distribution centers, enable merchants to navigate an increasingly complex operating landscape and drive efficient growth. 

Our goal is to be the global backbone of commerce. To achieve it, we’re looking for entrepreneurial, innovative and determined teammates who are eager to help our growing base of customers simplify their commerce operations and seamlessly reach their own customers, wherever they are. Sound like you? We’d love to hear from you. 

Cart.com Fast Facts: 

• 6,000+ customers worldwide 

• 1,600+ employees globally 

• 17 warehouses nationwide, totaling over 10 million square feet of space 

• Headquartered in Houston, TX with international offices in Mexico and Poland 

Our values: 

Cart.com is building a company that is committed to living out these 6 core values: 

• Be brand obsessed: Our lives are shaped by the brands we interact with daily. We obsess over the brands we serve, and about the things they care about. 

• Think beyond the box: “We’ve always done it that way” is not a phrase uttered often at our office. We create creative solutions to complex problems. 

• Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story. 

• Speak up: We communicate clearly and directly because we care deeply. Communication is the bedrock of our community. 

• Work together: We’ve built a team that prides itself on diversity of thought and background. Collaboration is better with contrast. 

• Remember to be human: We work hard, but we leave room for the people, places and things that we love. 

This position is open to applicants or individuals who are located in or willing to move to AZ, CA,CO, CT,DE,FL, GA, HI, IL, IN, KY, MD, MA, MI, MS, NE, NV, NJ, NY, NC,OH, OR, PA, SC, TN, TX, UT, VA, WA.  

The Role:   

As a Brand Director, you’ll be the strategic lead for multiple ecommerce client accounts, responsible for shaping brand identity, driving growth, and delivering exceptional digital experiences. You’ll collaborate with cross-functional teams including creative, performance marketing, site operations, and development to ensure brand consistency and commercial success across all digital touchpoints. 

What You’ll Do: 

• Lead brand strategy development for eCommerce clients, aligning with business goals and market trends. 

• Serve as the primary client contact for brand strategy, presenting ideas, results, and growth plans. 

• Own the brand vision and voice across all digital channels including web, social, email, paid media, and marketplaces. 

• Guide creative direction for campaigns, product launches, and seasonal initiatives. 

• Analyze performance metrics and customer insights to optimize brand positioning and messaging. 

• Collaborate with media, content, and design teams to ensure cohesive storytelling and conversion-focused execution. 

• Identify new opportunities for brand expansion, partnerships, and innovation. 

• Mentor junior strategists and contribute to agency thought leadership. 

Who You Are: 

• 7+ years of experience in brand strategy, eCommerce, or digital marketing—agency experience preferred. 

• Proven success in scaling DTC or omnichannel brands. 

• Strong understanding of eCommerce platforms (Shopify, Magento, etc.) and digital ecosystems. 

• Exceptional communication, presentation, and leadership skills. 

• Analytical mindset with a creative edge—comfortable with both data and design. 

• Ability to manage multiple clients and projects in a fast-paced environment. 

What You’ve Done: 

• Led brand strategy for multiple eCommerce clients or in-house DTC brands, driving measurable growth. 

• Translated customer insights and market trends into compelling brand narratives and product positioning. 

• Directed cross-channel campaigns that elevated brand awareness and boosted conversion rates. 

• Collaborated with creative, media, and product teams to deliver cohesive brand experiences. 

• Presented strategic plans and performance reports to senior stakeholders and clients. 

• Navigated fast-paced agency environments with confidence, clarity, and a bias for action. 

• Mentored junior strategists or creatives, fostering a culture of innovation and accountability. 

Nice to Haves:  

• Hands-on experience with Shopify Plus, Klaviyo, Meta Ads Manager, and Google Analytics 4. 

• Familiarity with CRO tools and methodologies (e.g., A/B testing, heatmaps, user journey mapping). 

• Comfort with brand storytelling across video, UGC, and emerging platforms like TikTok and Threads. 

• Experience scaling DTC brands in fashion, beauty, wellness, or consumer tech.