Brand Development Manager

Posted Yesterday
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West Palm Beach, FL
In-Office
Mid level
Retail
The Role
The Brand Development Manager acts as the primary sales support for the brand, coordinating leads, hosting tours, and representing the brand at trade shows.
Summary Generated by Built In
Company Description

UFG, Inc.

Brand Development Manager

Imagine a career where your passion meets purpose, and your work has a global impact. At United Franchise Group, we're not just offering jobs-we're offering the chance to be part of something bigger.  We're looking for individuals who want to innovate, inspire, and lead in a company that's shaping the future of franchising worldwide.

For nearly 40 years, UFG has been at the forefront of franchising, growing from a small team to an international powerhouse with over 1800 locations in 60 countries. But we're just getting started, and we want you to be a part of our next chapter.  Whether you're just starting out or looking to take your career to new heights, UFG offers positions at every level, with the tools and support to help you succeed.

Our headquarters in West Palm Beach, FL is more than just an office-it's a hub of creativity, collaboration, and community.  Here, you'll find a culture that celebrates diversity, encourages innovation and rewards hard work.  From day one, you'll be surrounded by people who are passionate about what they do and driven to make a difference.

This is more than a career-it's a calling.  At UFG, we believe in taking care of our team as they take care of our franchisees. That's why we offer competitive pay, comprehensive benefits, and perks that go beyond the ordinary.

Are you ready to make your mark? Join us at UFG and be part of a team that's changing the world, one franchise at a time.

Job Description

The Brand Development Manager is the primary franchise sales support and guide for the Brand. They are also responsible for creating and reviewing the Butler report, passing leads to RVP’s, hosting Discovery Day tours, and acts as the brand’s primary tradeshow backup person. The Director of Franchise Development can change the specific brand assignment given from time to time as needed. 

  • Primary guide/host for the Brand for all Discovery Day Tours.
  • Primary tradeshow representative for the Brand (all trade shows), this includes tradeshow and backup for the tradeshow.
  • Point Person with Franchise Development for the brand (responsible for passing leads to RVPs when pass percentage is low).
  • Calls leads and covers sales through webinars in lieu of First Meetings for open regions and regions in transition.
  • Coordinates Charlie Calls.
  • Looks at FD (Franchise Development) lead flow to determine if there are enough leads going into each region and advises Division DOS.
  • Receives and reviews all Personal Profiles submitted for Brand. Suggests validation stores to RVP based on Profile information.
  • Acts as additional Franchise Development rep to pass qualified leads to areas that need additional lead flow and activity upon request from DOS, Brand Leaders, or Division DOS.
  • Passes profiles along to RVP for direct contact if assigned to do so by the Division DOS.
  • Responsible for organizing and running Validator Webinars/Calls for the brand. Schedules, promotes, and runs them
  • Franchise Development Rep for International leads for the brand: all inbound international inquiries assigned to BDM to call and pass lead to International RVP or Brand Sales Director
  • Trains new RVP’s about their brand.
  • Introduces new RVP’s to tour stores inside and outside of their region, and resales in their region.
  • Visits franchisees stores when traveling.
  • Conducts quarterly webinars with Brokers to promote the brand.
  • Works within Franchise Development to ensure quality leads are being passed and that their brand is being presented correctly.
  • Collect and distribute franchisee success stories on a monthly basis to RVPs and other Corporate Staff (shares those success stories with the CEO’s office for monthly videos, as well)
  • Acts as a tradeshow backup for all IFE shows and some industry shows throughout the year
  • Reviews the Butler Report to monitor strong prospects for each RVP and advises Division DOS.
  • Reviews FD lead flow and all costs associated with the Division Leader regularly to maximize opportunities and costs and get the most quality leads for the money being spent.

Qualifications

  • Bachelor’s degree (B.A.) or equivalent from four-year college or university; or more than five years related experience and/or training; or equivalent combination of education and experience.
  • Franchise Sales experience
  • Must be able to travel up to 75% of the time, with air and overnight travel required

Additional Information

Once you become part of our amazing team of winners you’ll enjoy:

  • Competitive compensation
  • Comprehensive training to hone your skills at our headquarters
  • Travel opportunities
  • Medical, Dental, Vision, and Life insurance coverage
  • Short- and Long-term disability insurance
  • Generous time off and paid holidays
  • 401(k) plan with company match
  • Social gatherings and team building activities
  • Leadership workshops for personal development
  • Recognition for our top performers
  • Philanthropy – a chance to give back to the community

Join us at United Franchise Group – a global leader for entrepreneurs!

                                             Apply now!

All your information will be kept confidential according to EEO guidelines.

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The Company
West Palm Beach, Florida
329 Employees
Year Founded: 1986

What We Do

United Franchise Group (UFG) is an organization made up of a group of award-winning franchise brands. Our franchised concepts specialize in a number of different industries including Signs and Graphics, Promotional Products, food concepts and networking. With over 35 years of experience in the franchising industry and more than 1600 franchisees throughout the world, UFG has been a consistent industry leader throughout decades of economic change. At its foundation are three core values – keep growing, sales first; positive attitude, enthusiasm, and passion for the company; a family-owned company that operates like a family – that guides approximately 200 employees in the United States and around the world.

United Franchise Group brands and services include Signarama, the world’s largest sign and graphics franchise; Fully Promoted (formerly EmbroidMe), the world’s largest embroidery franchise; Transworld Business Advisors, a Business Brokerage, Franchise Sales and consulting franchise; John Smith Subs, a grilled steak and chicken sub franchise; Venture X, a shared office space franchise; Accurate Franchising Inc., a franchise consulting firm that helps turn existing businesses into a franchise

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