Brand Development Manager - Los Angeles, CA

Brand Development Manager - Los Angeles, CA

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.  

This role is for our Los Angeles territory

Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers.

Key Responsibilities:

Independent Bicycle Retail (IBR):

• Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.
• Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
• Ensure new product introductions (NPI) are represented at launch and available in all premium partners.
• Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.
• Identify and establish new channels and partners for products like Globe and Turbo.
• Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.

Specialized Retail:

• Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through. 
• Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.
• Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.
• Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.
• Ensure adherence to sales guidelines and merchandising standards throughout the territory.
• Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership

Specialized.com:

• Create a seamless rider journey by integrating click-and-collect and promotion programs.
• Integrate Specialized.com into the overall channel strategy for a cohesive approach.

Other:

• Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders.
• Gather and report customer feedback to improve products, services, and overall customer experience.
• Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise.
• Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share.
• Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.
• Total cash compensation: $120,000 to $140,000.
• Must have valid driver’s license and clean driving record
• Must reside in the Los Angeles, CA area

Minimum Standards:

Consistently meet or exceed sales goals for all retail channels within the designated territory.

Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers:

At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.

 For additional information on benefits and perks, please visit: https://benefits.specialized.com

Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world. 

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized! 

See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.