Brand Designer

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

In this role, you’ll join our growing Brand Studio and play a central part in shaping how Persona shows up across the company. You’ll support creative work across teams while pushing our distinctive, much-loved brand into its next chapter. Across event experiences and campaigns, to motion projects and collateral, you’ll work across the full lifecycle of projects—from early ideas through production, partnering closely within the team and across the organization to bring thoughtful, high-quality work to life.

You’ll lead and manage projects of varying scope and complexity, collaborating cross-functionally to ensure the work is both on-brand and well-executed.

With a rebrand now underway, this is a rare opportunity to influence our visual system and create real impact on the future of Persona’s brand.

• Partner cross-functionally to design and deliver impactful activations across marketing, sales, and support

• Carry work from early concept through final production—helping shape briefs and kickoffs, exploring bold ideas in depth, actively exchanging feedback, and maintaining exceptional craft at every stage to push the work beyond the status quo

• Elevate the standard of design within the Brand Studio and help strengthen how our brand is expressed within product

• Champion a culture of collaboration and feedback, engaging with designers, cross-functional partners, and executive stakeholders

• Develop a deep understanding of Persona’s brand and play a hands-on role in expanding and evolving it over time

• A standout portfolio that reflects a deep passion for craft and brand, grounded in clear understanding of audience behavior and motivation

• 4+ years prior experience in an agency or in-house environment

• A drive to build cohesive visual systems — and the curiosity to push beyond the status quo, regardless of scale or precedent

• The ability to self-direct in a fast-moving environment, managing multiple workstreams while keeping stakeholders aligned

• A collaborative mindset and strong communication skills, with confidence presenting work and decisions to cross-functional partners and executive stakeholders

• Fluent in industry standard tools and creating production-ready files. We work with Adobe Creative Cloud, Figma, Notion and a variety of AI tools.

• Event design, interactive design and/or motion experience is a plus!

Compensation & Equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Benefits and Perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

Full-time Employee Benefits and Perks

For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.