The Role
The Brand Designer at Tovala will create engaging visual experiences, manage design projects, collaborate on brand messaging, and work with a cross-functional team to elevate the brand.
Summary Generated by Built In
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.
Tovala is on the lookout for a Brand Designer with a mixture of strategic thinking and hands-on design chops. In this role you will perform various creative functions necessary to elevate our brand across multiple touch-points. Your creative taste, imagination, resourcefulness, and commitment will be essential as you work to bring the Tovala brand to life and continue to delight customers.
This role is perfect for you if you have a passion for visual design, thrive in a fast-paced environment, and are interested in developing new and exciting creative for a fast growing food-tech company. This role is hybrid and based in Chicago. Sound like your dream job? Read on.
How you will spend your time at Tovala:
- Create on-brand, engaging visual experiences across print & digital channelsLeverage conceptual thinking and visual storytelling to solve complex business problems
- Execute design projects from concept to delivery, working closely with cross-functionalcollaborators and managing stakeholders
- Present your work to internal stakeholders using your strong verbal communication skills to compellingly and enthusiastically convey the work, the thinking behind it, and how it answers the brief
- Collaborate with copywriters to create on-brand messaging for all digital assets
- Overseeing our menu photography, collaborating directly with our photographer and food stylist
- Foster curiosity and bring new ideas and inspiration to the table that contributes the company at large
- Work independently, collaboratively, prioritize accordingly, and iterate quickly
- Reporting to the Senior Design Manager, you will serve as a reliable collaborator
About You:
- 3-5 years experience within the field of design; Agency and/or in-house experience a plus
- Bachelor of Fine Arts in Graphic Design or equivalent
- DTC and e-commerce experience preferred; Experience with food and beverage is a major plus but not required
- Excellent creative online portfolio showcasing a range of work across brand and marketing channels
- A proven track record of designing delightful experiences that help marketing teams achieve business goals
- Ability to formulate multiple conceptual directions to represent the brand and visualize those concepts via moodboards
- Strong instincts on how design and copy work together to create engaging customer experiences
- A passion for brand building, maintaining, and evolving
- Ability to quickly absorb and express Brand Platform and Graphic Standards
- Ability to think about the bigger picture while executing high-quality creative deliverables
- Excellent organization and decision-making skills with ability to juggle multiple projects simultaneously
- Can work with a diverse group of people (designers, comms strategists, engineers, chefs, customer support agents, etc.) to iterate on and create the best possible design solutions
Qualifications:
- Expert knowledge of Adobe Creative Suite
- Proficiency with Figma preferred
- Solid graphic design skills with a strong base in typography, composition, layout, color, and pixel-level attention to detail
- Experience in artistic cropping, minor retouching, and sharing assets through a content library system
- Well-versed in both print and digital production
- Strong written and verbal communications skills
- A versatile, team player with a positive, “no task is too small” attitude
- Experience assisting art direction of photoshoots a plus with an interest in learning
- Experience with digital project management software (Asana / Basecamp) a plus
Compensation & Benefits:
Tovala uses market data, geography, and placement of internal employees to determine salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.
- Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
- Comprehensive healthcare coverage we really invest in
- 401k with match
- Free Tovala Smart Oven and discounted Tovala meals
- Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
- Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
Our Values
> Put the Team First: We put what is best for the broader team ahead of what is best for ourselves or our immediate department.
> Get S#!t Done (Well): We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.
> Connect the Dots: We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.
> Be Direct: We share our perspective openly and directly, even when it feels difficult to do so.
> Embrace the Obstacles: We rise to meet challenges with a sense of urgency, resolve, and optimism.
> Champion the Customer: We consider and prioritize our customer in all of our decisions
At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
Skills Required
- 3-5 years experience within the field of design; Agency and/or in-house experience a plus
- Bachelor of Fine Arts in Graphic Design or equivalent
- DTC and e-commerce experience preferred; Experience with food and beverage is a major plus but not required
- Excellent creative online portfolio showcasing a range of work across brand and marketing channels
- Strong instincts on how design and copy work together to create engaging customer experiences
- Experience assisting art direction of photoshoots a plus with an interest in learning
- Experience with digital project management software (Asana / Basecamp) a plus
Tovala Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tovala and has not been reviewed or approved by Tovala.
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Fair & Transparent Compensation — Pay is characterized as solid for office and tech roles, with multiple callouts to “good pay” and “fair pay for job.” Market-aligned salary ranges for professional roles and competitive corporate/remote compensation are repeatedly emphasized.
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Leave & Time Off Breadth — Time off is positioned as flexible or unlimited with an enforced minimum, alongside paid holidays and a winter shutdown period. This structure is framed as enabling people to actually take time away rather than letting “unlimited” PTO go unused.
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Healthcare Strength — Health coverage is consistently described as comprehensive, spanning medical, dental, and vision, with added elements like HSA and life/AD&D. Mental-health benefits are also included as part of the overall package.
Tovala Insights
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The Company
What We Do
We're Tovala, a food-tech company completely reinventing how people eat & live. Through an innovative combination of hardware, software, and food creation, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do the things that matter to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry.
Why Work With Us
The heart of Tovala is an ever-growing community of passionate, unique, culture-centric teammates from all different backgrounds and industries working together to make the magic happen. We're looking for great people to join our team of hard-working, fun-loving, food-focused folks who bring their full selves to work every day.
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