Brand Designer

Sorry, this job was removed at 08:11 p.m. (CST) on Friday, Nov 21, 2025
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San Francisco, CA, USA
In-Office
130K-160K Annually
Information Technology • Other • Security • Social Impact • Software • Cybersecurity • Data Privacy
Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

What you’ll do at Persona
  • Shape and expand Persona’s brand across campaigns, events, and digital experiences

  • Own projects from first idea to final launch, making a visible impact at every stage

  • Drive bold, creative work that strengthens our brand and breaks the status quo

  • Collaborate with marketing, sales, cross-functional partners to bring big ideas to life

  • Elevate the design standard within the brand team and influence how brand shows up in product design

  • Help raise the creative bar and build a culture of craft, feedback, and collaboration

What you’ll bring to Persona
  • A standout portfolio showcasing brand systems, design craft, and work rooted in an understanding of audience and their motivations

  • 4+ years of design experience in an agency or in-house environment

  • Passion for concept-driven, detail-oriented design with a drive to push creative boundaries

  • A collaborative, self-starter mindset, thriving in fast-paced environments with multiple projects of various scales happening concurrently

  • Strong communication skills and confidence presenting work to cross-functional teams and leadership

  • Fluency in modern design tools (Figma, Adobe Creative Cloud, Notion, and prototyping tools like Protopie)

Full-time Employee Benefits and Perks

For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

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The Company
HQ: San Francisco, CA
230 Employees
Year Founded: 2018

What We Do

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

Why Work With Us

Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.

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