Brand Designer

Posted 13 Days Ago
Be an Early Applicant
San Francisco, CA
In-Office
130K-160K Annually
Mid level
Information Technology • Other • Security • Social Impact • Software • Cybersecurity • Data Privacy
Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
The Brand Designer will expand Persona's brand presence, manage projects from concept to launch, collaborate with teams, and elevate design standards.
Summary Generated by Built In
About the role

As a Brand Designer at Persona, you’ll join our growing Brand Studio, helping shape the company’s creative presence and expand our brand vision as we scale.

You’ll define foundational design principles and explore new facets of the brand, directly influencing Persona’s future. Beyond evolving the brand itself, you’ll partner with marketing and sales to deliver across events, campaigns, motion design, collateral, swag, presentations, our website, and digital experiences.

From concept to production, you’ll be hands-on in every stage of projects. This role requires strong collaboration and the ability to manage multiple projects across different teams with creativity, clarity, and impact.

What you’ll do at Persona
  • Shape and expand Persona’s brand across campaigns, events, and digital experiences

  • Own projects from first idea to final launch, making a visible impact at every stage

  • Drive bold, creative work that strengthens our brand and breaks the status quo

  • Collaborate with marketing, sales, cross-functional partners to bring big ideas to life

  • Elevate the design standard within the brand team and influence how brand shows up in product design

  • Help raise the creative bar and build a culture of craft, feedback, and collaboration

What you’ll bring to Persona
  • A standout portfolio showcasing brand systems, design craft, and work rooted in an understanding of audience and their motivations

  • 4+ years of design experience in an agency or in-house environment

  • Passion for concept-driven, detail-oriented design with a drive to push creative boundaries

  • A collaborative, self-starter mindset, thriving in fast-paced environments with multiple projects of various scales happening concurrently

  • Strong communication skills and confidence presenting work to cross-functional teams and leadership

  • Fluency in modern design tools (Figma, Adobe Creative Cloud, Notion, and prototyping tools like Protopie)

Compensation & Equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Benefits and Perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

Top Skills

Adobe Creative Cloud
Figma
Notion
Protopie
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The Company
HQ: San Francisco, CA
230 Employees
Year Founded: 2018

What We Do

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.

Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

Why Work With Us

Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.

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