Brand Designer

Description

Wheeler Machinery CO. is seeking an experienced Brand Designer to join our marketing organization based on-site in our corporate headquarters in Salt Lake City, UT. This role will be responsible for the visual expression of Wheeler Machinery while supporting design needs across our business. Creating the overall design system that creates cohesion across all touchpoints. Supporting design needs across the business includes, creating compelling visual collateral spanning print, web, and digital applications — from lead generation campaigns and field marketing materials to website assets, sales enablement collateral, retail initiatives, and social content. You'll partner closely with marketing, sales, rental and aftermarket support stakeholders to translate ideas and briefs into polished, on-brand designs that work seamlessly across every channel while pushing a cohesive design system lead by this role. 

Successful candidates will bring energy and creativity to a dynamic and growing team focused on creating design systems that scale. We thrive on culture of partnership and collaboration with a strong bias for action. 

Duties and Responsibilities 

• Visual identity ownership: Own the governance and development of Wheeler Machinery’s visual expression.  
• Brand consistency: ensure alignment with all brand standards and guidelines, voice, and visual identity, including both OEM and Wheeler standards. 
• Utilizing prior training and experience, provide high quality, professional designs for a wide range of collateral — brochures, sales sheets, signage, trade show materials, email templates, landing pages, banner ads, and social media graphics — for print, web, and digital use. 
• Translate marketing briefs and stakeholder requests into clear creative concepts, iterating quickly based on feedback. 
• Prepare print-ready files (color profiles, bleed, resolution) and coordinate with vendors/printers for production of collateral. 
• Manage multiple design projects simultaneously, prioritizing effectively to meet deadlines. 
• Maintain and evolve organized design files, templates, and brand asset libraries. 
• Stay current on design trends, tools, and best practices, and bring fresh ideas to the team. 
• Perform all other duties as assigned. 

Qualifications 

Education 

• Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience. 

Required Experience 

• 5+ years of professional graphic design experience, with a strong portfolio building scalable design systems across digital and physical surfaces.  
• Experience developing and maintaining brand guides. Understanding what it takes to build a scalable brand, putting the customer first.  
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). 
• Understanding of print production requirements (color management, bleed, resolution, file prepress) and web/digital design standards (responsive layout, file optimization, accessibility basics). 
• Excellent typography, layout, and color theory skills with a sharp eye for visual detail. 
• Prior experience in a marketing or creative agency environment, or in-house experience as part of a corporate marketing or design team.  
• Strong communication and time-management skills; able to manage multiple projects and stakeholders under deadline pressure. 
• A collaborative, feedback-receptive approach and a polished, professional portfolio to share. 

Optional Experience 

• Experience with motion graphics or video editing (e.g., Adobe After Effects, Premiere Pro). 
• Photography or illustration skills. 

Skills and Competencies 

• Strong project management and cross-functional collaboration skills. Familiarity with collaborative project management systems (Trello, Jira, Asana, etc.). 
• Process-oriented – builds and documents scalable, repeatable operations and processes. 
• Detail-oriented – act with an ownership mentality to ensure the highest standards of  quality, accuracy, and consistency at all times. 
• Collaborative – be a communication and partnership champion with internal and external customers and partners. 

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).