Brand Design Lead

🇦🇺 Heads up! This role is based in-person at our office in sunny Brisbane, Australia. 🇦🇺

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🌎 About Askable

Hey, we’re Askable - the world’s most loved user research platform. Loved by whom you ask? Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. Not bad right? 

We help teams run better research faster — from participant recruitment to insights — so they can build products people actually want.

Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.

Now with offices in Brisbane, London, and Chicago, we’re growing the team to bring Askable’s research power to researchers everywhere, so they can make smarter, user-driven decisions.

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💡 Why this role, why now

Every B2B SaaS company is now an "AI company." Demos look the same. Landing pages look the same. The category is collapsing into a sea of identical aesthetics, identical claims, and identical product screenshots.

In that environment, we believe brand is the moat. The companies that win the next five years won't be the ones with the best AI features. They'll be the ones whose brand is so distinct, so consistently expressed, and so confident in its point of view that buyers remember them before they remember their feature list.

That's the job.

You'll own the visual identity, design system, and creative output at Askable. You'll evolve the brand from competent and clean to differentiated and unmistakable. And you'll do it leaning hard into AI as a creative force multiplier, not as a content factory.

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🛠 What you’ll do

Lead the brand

• Take full ownership of the Askable brand and where it goes next

• Evolve the visual identity, typography, color, illustration, photography direction, and overall aesthetic point of view

• Build and maintain a cohesive brand system across web, product marketing, social, events, and beyond

• Push the brand forward, not just maintain it

Lead the design system

• Build the component library, templates, and usage guidelines that let other teams produce consistent, on-brand work without a designer in every loop

• Set the quality bar for all external-facing work

• Make the system the leverage that scales our output as we grow

Lead AI-augmented creative workflows

• Set the standard for how our team uses tools like Midjourney, Runway, Sora, Figma AI, and others to scale creative output without losing craft

• Define what we make ourselves, what we generate, what we systemise, and what we outsource

• Treat AI as a creative force multiplier

Bring the product to life

• Create product visuals, demos, and videos that clearly communicate value

• Translate complex features into simple, compelling visual stories

• Elevate how we present launches, updates, and new capabilities

Own key moments

• Lead creative for hero campaigns, the website, and major launches

• Direct motion, video, event design, and global campaign production through external partners and contractors

• Make sure everything we ship reflects the level of the product

Partner across the business

• Work closely with marketing, product, and sales to raise the bar on every external-facing surface

• Direct externals and contractors as our roster grows

• Contribute to how we tell our story globally
  

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Who you are

• 6+ years in brand or visual design, with at least 2 years in a senior role at a B2B SaaS company in scale-up mode. Bonus if you've shipped a full brand evolution.

• A portfolio that shows craft and a point of view. We're not looking for safe. We're looking for distinct.

• A senior IC with leadership instincts. You can personally ship the brand work that matters most, and you know how to use systems, AI, and external partners to scale everything else. You've seen a design function grow around you and you're ready to be the one building it.

• Genuinely AI-native in your workflow. Not "I tried Midjourney once." We want to see work where AI was integrated into the creative process, examples of how you've cut production time, and an opinion on where AI helps versus where it flattens.

• Strong design systems thinking. You've built or substantially evolved a system that scaled across a team.

• Range across formats: web, motion, social, event, brand campaigns. You don't have to be world-class at all of them, but you can direct all of them.

• A clear view on what makes B2B brand stand out. You can articulate why certain B2B brands break through and what makes the rest forgettable.

• Comfortable working closely with product and understanding how things work.

• Direct, collaborative, and an owner. You can defend a creative direction, take a strong note, and move fast.

Bonus

• Motion design, 3D, or video direction experience

• Worked in research, insights, AI, or developer tools categories

• Built creator or influencer content systems

• Experience working with founders or executives on personal brand visual identity

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🚀 The mindset you’ll need

• Winning with your team: You’ll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.

• Independence and curiosity: You won’t find cabinets full of step by step instructions at Askable. You’ll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.

• Growth focussed: You’ll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.

• Quick to learn: You’ll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.
  

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🙌 Perks and benefits

Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite. 🍰

• Competitive salary

• A vibrant and social work environment

• Askable Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave!)

• Buffet lunch, every day! Prepared for us by our in-house Chef

• Free public transport to get you to and from the office

• And more! We'll be happy to chat about all our other perks during the interview process.

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☝️ Before you go...

Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you.