Brand & Customer Manager, Alpine

Posted 3 Days Ago
Be an Early Applicant
Zug
Mid level
Healthtech • Biotech
The Role
The Brand & Customer Manager will drive the planning and implementation of marketing strategies, focusing on disease awareness and customer communication in the Alpine markets. Responsibilities include managing events, ensuring compliance of marketing materials, monitoring trends, and collaborating cross-functionally with stakeholders.
Summary Generated by Built In

Location(s): Office: Zug, Switzerland, Territory: Switzerland & Austria

 Level of position: Manager

Position type: approx. 75% office-based, 25% field-based, in alignment with BlueFlex model*

Reporting Line: Country Manager Alpine


How will your role help us transform hope into reality?

You will plan, implement and optimize events, effective omnichannel disease awareness and product communication to all relevant customer groups, in line with our business strategy for the Alpine markets.

You will be a key member of our team and report directly to the Country Manager Alpine. You will work cross-functionally within the team as well as with stakeholders across other teams. You will be comfortable in an environment with strong customer focus and fast-paced change, have strong communication skills, work effectively in cross-functional settings and have a problem-solving, analytical approach to be successful in this position.


What will you do?

  • Drive planning and implementation of the marketing and communication strategy incl. disease awareness and branded promotions across a relevant omnichannel mix
  • Translate the brand science and strategy into patient-friendly terms to make a positive impact on patient’s lives
  • Monitor and identify trends, opportunities and threats and integrate them into strategic and tactical plans
  • Drive effective and efficient cross-functional collaboration and alignment with relevant stakeholders to appropriately meet or exceed objectives
  • Ensure legal/regulatory compliance and medical accuracy of all disease awareness and marketing materials/ communications
  • Manage event planning and execution to support the Alpine field team in strong customer engagement, incl. contracting and administration of processes
  • Identify, brief and manage 3rd party agencies and cooperation within marketing and event management activities
  • Monitor and control marketing & event budgets, forecasts and expenses and assess the marketing and omnichannel mix to evaluate cost efficiency and results

 

What minimum qualifications do we require?

  • Bachelor’s degree required; master in natural sciences or equivalent advanced degree preferred
  • 3+ years of demonstrated experience in the pharmaceutical/biotechnology industry
  • Ability to travel approx. 25% or as needed for conferences and meetings
  • Fluent (spoken & written) in English and German, French an upside

 

What additional qualifications will make you a stronger candidate?

  • Pharmaceutical Rx marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
  • Operational knowledge of medical, regulatory, legal review process
  • Rare disease experience preferred
  • Strong patient orientation with organizational, interpersonal, and presentation skills
  • Skilled at building and maintaining effective relationships and operating in a cross-functional environment
  • Results-oriented, exhibits leadership skills, and ability to influence without authority
  • Strong analytical, problem solving, and strategic thinking skills
  • Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
  • Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism


Why Blueprint? 

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.

This is the place where the extraordinary becomes reality, and you could be part of it.

Patients are waiting. Are you ready to make the leap?

Blueprint Medicines is a global, fully integrated biopharmaceutical company that invents life-changing medicines. We seek to alleviate human suffering by solving important medical problems in two core focus areas: allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a proven track record of success with two approved medicines, including bringing our medicine to patients with systemic mastocytosis (SM) in the U.S. and Europe. Leveraging our established research, development, and commercial capability and infrastructure, we now aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases including SM and chronic urticaria, breast cancer and other solid tumors.

*Blueflex is our operating model which optimizes culture, productivity, & flexibility by maximizing the critical strengths of in-person work with the benefits of added flexibility.  Blueflex allows for mix of in-office and remote work, enables flexibility to meet individual and business needs and makes effective use of our facilities and resources.  It is a culture enhancer.


#LI-Hybrid  #LI-NJ1



The Company
HQ: Cambridge, Massachusetts
710 Employees
On-site Workplace
Year Founded: 2011

What We Do

Blueprint Medicines is a global precision therapy company that invents life-changing medicines. Applying an approach that is both precise and agile, we create therapies that selectively target the root cause of disease, with the goal of staying one step ahead across stages of disease. Since 2011, we have leveraged our research platform, including expertise in molecular targeting and world-class drug design capabilities, to rapidly and reproducibly translate science into a broad pipeline of precision therapies. Today, we have brought our approved medicines to patients in the United States and Europe, and we are globally advancing multiple programs for mast cell disorders, including systemic mastocytosis and chronic urticaria, breast cancer and other solid tumors.

With patients at the center of our mission, we aim to make real the promise of precision medicine to improve and extend life for as many people as possible. We know that in order to make a difference in their lives, we must create an environment where our employees — also known as the Blue Crew — can do their best work. Our culture of transparency, curiosity, and diversity pushes us to lead with integrity, act courageously, and draw upon a wide range of backgrounds and perspectives to make decisions. Ideas come from everywhere, from the C-suite to new hires, and each day we commit to approach one another with respect and trust.

We care deeply about making a profound impact where it matters most. Learn more about who we are and explore our career opportunities at https://www.blueprintmedicines.com/careers/.

Read our community guidelines: https://www.blueprintmedicines.com/community-guidelines

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