Aragon is a team of 20 people that spans a broad range of backgrounds, interests, and geographies. We're entrepreneurs, technologists and skeptics, troublemakers and problem solvers, who are building unstoppable tooling for the creation and management of Decentralized Autonomous Organizations (DAOs). Our mission is to enable any organization to experiment with governance at the speed of software and we envision a world where humans can coordinate by the rule of code, reducing the need for enforcement by trusted systems, often through the use of violence.
Aragon launched the first DAO framework in 2017, securing over $35 billion in assets for the likes of Lido and Curve. We are currently building Aragon OSx & App, a new and improved tech-stack supporting projects such as Polygon and Taiko.
As the Head of Marketing you’ll be reporting directly to the CEO while leading an internal and external marketing team and working closely with the Head of Business Development. You will be a key leader of the organization, championing onchain governance online and IRL, and driving product awareness and growth. Namely, you’ll be leading the GTM for the next-generation of Aragon’s products. You are flexible, hard-working, and a team-player who is self-driven to change the world.
💪 What do we expect from the Head of Marketing?
- Lead a lean marketing team of 2-3 people, working hands-on to drive results.
- Collaborate with product development teams to align marketing strategies with product timelines and launches.
- Competitively position Aragon’s tech stack in the governance framework and DAO tooling landscape.
- Develop and implement a comprehensive marketing strategy working towards a full-stack GTM of Aragon’s next-generation products.
- Analyze market trends to identify emerging narratives and opportunities to champion onchain governance.
- Oversee brand creative and messaging for Aragon’s products and value propositions across all platforms and channels. Write and edit copy, announcements, and campaign materials as required.
- Design and implement organic digital campaigns and content to improve brand presence and product awareness.
- Support Aragon DAOs with governance campaigns and ongoing support to drive governance participation.
- Lead the ongoing content strategy, creation, and distribution across all channels, ensuring high engagement.
- Identify marketing collaborations and foster community engagement to maximize amplification.
- Set, monitor, and report on team goals and metrics.
- Manage and optimize marketing resources in a startup environment, allocating resources effectively for maximum impact.
⚠️ Minimum requisites
- At least 3 years of marketing experience in crypto.
- At least 5 years of marketing experience, preferably product marketing in the tech sector.
- Crypto-native and active onchain. You have a strong pulse and sensitivity for crypto culture, narratives, and sentiment that has grown over years of direct exposure and experience.
- General understanding of onchain governance and its importance to the crypto industry.
💡 Bonus skills
- You are an active shitposter, championing and standing for ideas you believe in.
- Experience marketing technical products, working alongside product teams in a startup environment.
- DeFi knowledge and marketing experience.
We value freedom and responsibility among our contributors. In practice, this means that we're a remotely distributed organization that's flexible but pragmatic. The team gets together for quarterly in-person offsites where we strengthen our alignment, drive projects forward, and have fun in different locations across Europe. We will trust you to accommodate and support your team, and communicate if you ever feel stretched thin.
You will get all of the resources needed to be effective, whether it’s for setting up your remote work environment or a personal development budget. You will be a part owner of Aragon X and you are expected to work with this mentality.
This role reports to Aragon X, a Swiss AG dedicated to advancing the Aragon Project. We are an Equal Opportunity Employer supporting a community of DAO creators, developers, and users experimenting with new forms of social coordination and governance.
What We Do
Firms or companies exist in order to create value by using resources to create products or provide services. However, intermediaries and third parties such as governments decrease the output of those organizations by imposing restrictions and creating complex regulatory frameworks. Aragon was born to disintermediate the creation and maintenance of companies and other organizational structures. We were very inspired by Nobel prize Ronald Coase and his amazing paper The Nature of the Firm and Yochai Benkler's Linux and the Nature of the Firm. Both explore the concept of company. We believe that blockchain and the Internet are changing the incentives structure for companies to exist, and we are building tools for the next generation of companies that will take advantage of these changes.
