Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
What you will do
Partnership strategy & sourcing: Identify and prioritize potential local and cross-industry brand partners for UK, whose audience and positioning align with Joybuy's growth objectives.
Deal structuring & negotiation: Lead end-to-end negotiation of partnership terms, including co-marketing packages and mutually beneficial value exchanges.
Campaign execution: Work cross-functionally with Brand mkt, and internally with campaign, social marketing and performance mkt to design and deliver co-branded campaigns, activations, and content that raise Joybuy's local relevance and awareness.
Cross-industry collaborations: Explore non-traditional partnership formats (e.g. co-branded products, event sponsorships, influencer/creator tie-ins, loyalty cross-promotions) to extend Joybuy's reach beyond its existing customer base.
Performance tracking: Define success metrics for each partnership (awareness, reach, GMV uplift, new customer acquisition, halo effect), track results, and report on ROI to inform future investment decisions.
Market intelligence: Monitor competitor and industry partnership activity to identify emerging trends and opportunities in the UK market.
5+ years of experience in brand partnerships, business development, marketing, or a related commercial role, ideally within e-commerce, retail, or consumer brands.
Proven track record of sourcing, negotiating, and delivering successful brand or cross-industry collaborations.
Strong commercial acumen with the ability to structure deals that balance brand value and measurable business impact.
Excellent relationship-building and stakeholder management skills, comfortable engaging with external brand partners at varying seniority levels.
Strong project management skills, able to run multiple partnership initiatives simultaneously with cross-functional teams.
Data-driven mindset, comfortable defining KPIs and evaluating campaign/partnership performance.
Familiarity with the UK local market and consumer landscape is highly desirable.
Excellent written and verbal communication skills.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
Ready to apply?
Take the next step in your career, apply now and explore the opportunities we have to offer.
Skills Required
- 5+ years experience in brand partnerships, business development, marketing, or related commercial role
- Proven track record of sourcing, negotiating, and delivering successful brand or cross-industry collaborations
- Strong commercial acumen with ability to structure deals balancing brand value and measurable business impact
- Excellent relationship-building and stakeholder management skills with external partners
- Strong project management skills; ability to run multiple partnership initiatives cross-functionally
- Data-driven mindset; comfortable defining KPIs and evaluating campaign/partnership performance
- Familiarity with the UK local market and consumer landscape
- Excellent written and verbal communication skills
What We Do
JD.com, Inc. (Nasdaq: JD) is China's largest retailer, online or offline, and the world's third largest Internet company by revenue. With more than 300 million customers, JD.com is expanding quickly in China because consumers increasingly demand the authentic, high-quality products JD is known for. We work closely with both domestic brands and top international brands to bring fresh food, apparel, home appliances, baby products and more to Chinese consumers. To power this massive business we operate our own nationwide logistics network, from warehouses to the last mile. We can deliver up to 90% of orders same- or next-day, making our service the fastest and most reliable delivery service of any large-scale e-commerce company in the world. By investing in the most cutting edge technologies, JD.com is shaping the future of retail in China and beyond. Our scientists are working on innovative solutions for all parts of our business using big data, artificial intelligence, robotics, computer vision, virtual and augmented reality, unmanned vehicle systems, and more. Headquartered in Beijing, JD.com is a Fortune Global 500 company with offices around the world, including in New York, Tokyo and a research and development center in Silicon Valley.
