The Brand CRM Analyst is responsible for supporting customer data management and analytics activities for part of Max Mara Group's brands. It implements the guidelines of the Corporate CRM Director and the Data Scientist in order to implement the construction of a centralized customer database at WW level for all the Group's brands. It has a holistic vision of the consumer, the result of an approach of excellence. The quality of service and the integrated approach to interaction become the levers of perception as a reference benchmark for all the brands belonging to the Group. The role has a strategic vision of the company and is able to bring out interesting data-driven insights and implement effective data-driven Brand CRM policies. The main role objectives therefore refer to the support and management of the customer database
Qualifications- Takes care of the data analysis and contributes to the definition of the data collection process for luxury brands from an Omnichannel perspective
- Analyze and profiles the interaction and purchasing behavior of consumers through appropriate statistical analysis methodologies
- Reviews the data in order to guarantee its quality
- Verify the data governance and usability of the data through the different channels
- Uses standard metrics and KPIs to measure consumer engagement, acquisition and retention processes, from an omnichannel perspective
- Be able to promote new consumer analysis metrics, as knowledge of processes, consumers and markets grows, from an evolutionary perspective
- Develop strategic thinking on data visualization issues, in order to promote understanding of the behavioral clusters identified by internal stakeholders
- Independently manage parts of assigned CRM projects, reporting to the CRM Director on: progress, any critical issues identified and other emerging but unforeseen issues
- Adopt a project management oriented approach in order to respect deadlines and expected standards
- Supervise the assigned projects also in the post go live phases
- Bachelor o Master's Degree in Statistics o Economics
- Analytical mindset
- Knowledge about Fashion Industry's (plus)
- Previous experience on similar roles (2-5 years) related to marketing, sales and consumer's.
- Good English knowledge (B2 level)
- Advanced proficiency in data analysis tool such Excel/Google Sheet (mandatory) and BI tools such as and Tableau (plus)
- Attitude to work in Team
Skills Required
- Data analysis and contribution to data collection process for omnichannel luxury brands
- Analyze and profile interaction and purchasing behavior using statistical analysis methodologies
- Review data to guarantee data quality
- Verify data governance and data usability across channels
- Use standard metrics and KPIs to measure engagement, acquisition, and retention
- Promote new consumer analysis metrics as knowledge evolves
- Develop strategic thinking on data visualization to communicate behavioral clusters
- Independently manage assigned CRM project parts and report progress and issues to CRM Director
- Adopt a project-management oriented approach to meet deadlines and standards
- Supervise assigned projects in post go-live phases
- Bachelor or Master's Degree in Statistics or Economics
- Analytical mindset
- Previous experience in similar roles (2-5 years) related to marketing, sales, and consumer analytics
- Good English knowledge (B2 level)
- Advanced proficiency in data analysis tools such as Excel or Google Sheets
- Experience with BI tools such as Tableau
- Knowledge of the fashion industry
- Teamwork and collaborative attitude
What We Do
An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide. Max Mara Fashion Group, with 41 companies and over 5,500 employees, operates in 105 countries. Our ecosystem is made of 44 Depts, including Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in an Holistic approach to our Customers and leveraging all the new digital competences. We are looking for travel companions. Travelers willing to explore new skills and abilities that have the shape of water and can adapt to different situations and find new paths not yet covered.
