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The Brand Copywriter produces sharp and unexpected brand marketing copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. The Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. Writing should reflect the brand tone and voice, messaging and content strategy and deliver engaging and audience-specific copy that elevates the Delta Dental brand.
Please be sure to have a portfolio link attached on your resume.
Responsibilities- Ideates, pitches and develops a diverse array of marketing assets, including email campaigns, product and service names, social media posts, UX web content, sports marketing campaigns, marketing blogs, multi-media advertising campaigns, sales flyers and video scripts, with attention to succinct and compelling copy that drives brand loyalty, customer engagement and revenue growth.
- Creates memorable and unexpected taglines and strategic marketing copy that resonates with target audiences and informs the content strategy for B2B and B2C audiences.
- Builds presentation decks and presents copy concepts to internal stakeholders, external agencies and creative partners.
- Understands best practices for social media copy development for key audiences and multiple platforms such as LinkedIn, Instagram and Tiktok.
- Edits publications such as blogs, newsletters and libraries, serving as stakeholder contact on publication history, performance analytics and current content updates.
- Demonstrates ability to prompt and edit AI content, apply SEO, usability and accessibility best practices, as well as AP style.
- Understands the end user’s needs, pain points and motivations and uses judgment to develop content solutions accordingly.
- Actively gathers content ideas and regularly contributes to campaign ideation.
- Understands creative strategy and applies it to achieve marketing objectives.
- Travel up to 5% of time annually.
- This list is not all-inclusive and you are expected to perform other duties as requested or assigned
Qualifications
- 2+ years of experience with a Bachelor’s degree.
- Advertising copywriter experience, agency background preferred.
- Portfolio of high-performing taglines for campaigns with integrated assets for email, web and social media
- Strong marketing writing, tagline development, script, UX, email and social media writing
- Working knowledge of content strategy and how it informs brand messaging
- Excellent client management skills and experience
- Experience in a regulated industry, such as health care or insurance is a plus
- Demonstrated ability to write concise, compelling marketing copy across channels and adjust tone and voice for different audiences
- Strong time management skills with ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines
- Marketing mindset with ability to engage our audiences in conversation and understand their needs, goals and pain points
- Familiarity with AI prompting, SEO, usability, and accessibility
- Strong technical skills. Experience with Microsoft Word, Teams, Figma and Workfront is a plus
Base Pay Information
The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.
Pay Grade 19. $64,357 - $134,845K
About UsBehind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:- Competitive base and incentive pay
- 401(k) with robust matching and non-matching contributions
- Rich medical & pharmacy benefits
- 100% employer-paid dental and vision benefits
- Holistic wellbeing program with deep financial incentives
- Generous paid time off plus 12 paid holidays and your birthday off
- Culture of growth and learning: career development; tuition reimbursement; recognition program
- Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
- Social responsibility and volunteer opportunities
- Employee discount program
Skills Required
- Bachelor’s degree and at least 2 years of experience
- Advertising copywriter experience
- Portfolio demonstrating high-performing campaign taglines and integrated email, web, and social media assets
- Strong marketing writing, tagline development, scriptwriting, UX, email, and social media writing skills
- Working knowledge of content strategy and brand messaging
- Excellent client management skills and experience
- Ability to write concise, compelling copy across channels and adjust tone and voice for different audiences
- Strong time management, communication, multitasking, and deadline management skills
- Marketing mindset and ability to understand audience needs, goals, and pain points
- Familiarity with AI prompting, SEO, usability, and accessibility
- Strong technical skills
- Agency background
- Experience in a regulated industry such as healthcare or insurance
- Experience with Microsoft Word, Microsoft Teams, Figma, and Workfront
Delta Dental Insurance Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Delta Dental Insurance Company and has not been reviewed or approved by Delta Dental Insurance Company.
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Retirement Support — Retirement support is positioned as a standout element, including a sizable automatic 401(k) contribution plus additional matching. This boosts overall total-rewards value even when base pay is viewed as only mid-market in some areas.
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Affordable Benefits — Core coverage is framed as unusually low-cost to employees, including fully employer-paid dental and vision and low employee contribution medical options. This creates meaningful take-home value beyond cash compensation.
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Leave & Time Off Breadth — Time-off offerings are described as generous, including broad PTO/holidays and additional paid leave features such as parental leave. These policies increase perceived rewards and help balance workload demands.
Delta Dental Insurance Company Insights
What We Do
At Delta Dental, we’re behind millions of smiles and counting. For over 68 years, we’ve served our communities by increasing access to affordable, quality care – but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building programs that offer opportunities for advancement, create meaningful connections, and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all. We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment. Delta Dental of California, Delta Dental of New York, Inc., Delta Dental of Pennsylvania, and Delta Dental Insurance Company are members, or affiliates of members, of the Delta Dental Plans Association, a network of 39 Delta Dental companies throughout the country. Together with our affiliate companies, form one of the nation’s largest dental benefits delivery systems, covering over 31 million enrollees. Headquartered in San Francisco, we are members of the Delta Dental Plans Association, a network of companies that provides dental coverage to 80 million people. Delta Dental provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Delta Dental complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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