CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.
What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model.
Job Description
The Brand Content Strategy Manager plays a crucial role in developing and executing the content strategy for Brambles and its portfolio of brands across all platforms ensuring it aligns with our company’s vision and resonates across our audiences (customers, colleagues, investors and other market stakeholders). The Brand Content Strategy Manager co-creates with cross-functional teams and external agencies, leads brand content creation efforts and shapes our brand’s voice.
- Strengthen both the CHEP and Brambles brands, clarifying how they interact by developing and executing comprehensive content strategy.
- Driving brand awareness, engagement and lead generation through strategic content marketing.
- Drive regional teams and external partners to fix the day-to-day issues, through a combination of process/governance, awareness and capability-building about the importance of our brand, and targeted work to resolve all gaps/challenges.
- Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
- Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.
Experience / Skills:
- Bachelor's degree in business administration, Marketing, or other related field.
- Knowledge of content marketing trends, audience segmentation and persona development.
- Digital marketing skills such as search engine optimization, email marketing, and social media marketing
- Data analysis and interpretation
- Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush
- Understanding website design and development
- Knowledge of consumer behavior and trends
- Ability to track and measure Brand Performance Indicators
- Understanding of user experience (UX) principles and web design best practices
Preferred Education
Bachelors - Marketing
Preferred Level of Work Experience
5 - 7 years
Remote Type
Hybrid Remote
We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at [email protected].
What We Do
CHEP is a global leader in managed, returnable and reusable packaging solutions, serving many of the world's largest companies in sectors such as consumer goods, fresh produce, beverage and automotive. CHEP’s service is environmentally sustainable and increases efficiency for customers while reducing operating risk and product damage. CHEP’s 7,500-plus employees and 300 million pallets and containers offer unbeatable coverage and exceptional value, supporting more than 500,000 customer touch-points in 49 countries. Our customer portfolio includes global companies and brands such as Procter & Gamble, Sysco, Kellogg's, Kraft, Nestlé, Ford and GM. CHEP is part of Brambles Limited. For more information, visit www.chep.com.
Reliability. Flexibility. The success of your business depends on both. With CHEP, you can be confident that you’ll get the equipment you need, when and where you need it. Our scale is unmatched, with more than 110 million pallets and over 530 service centers across North America. So you no longer need to worry about seasonal peaks or unexpectedly high demand.
With our broad array of solutions and our pragmatic, roll-up-your-sleeves know-how, we give our consumer goods customers the platforms, the quality, the supply and the support they need to make more money on every unit load. Because everything just works better.
