Brand Content Strategist

At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

Get to know us:  About - Gesa Credit Union

The Brand Content Strategist is Gesa’s lead copywriter and brand voice steward. This role creates clear, compelling, and distinctly Gesa content that helps members understand products, act, and see the difference their membership makes in the communities they call home. This position is responsible for hands on copywriting and editing across Gesa’s marketing channels, including brand campaigns, web, email, product marketing, advertising, direct mail, social media, branch materials, video and audio scripts, member communications, and community storytelling. This role establishes the standards, ownership, workflows, and planning practices that make Gesa content more connected, consistent, timely, and useful. The Brand Content Strategist also helps evolve how Marketing uses emerging content tools, including AI, to improve ideation, research, content development, quality, and workflow efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment.

1. Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling
2. Lead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytelling
3. Coordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful, and meaningful member communications
4. Serve as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channels
5. Lead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment
6. Develop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channels
7. Develop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communications
8. Own Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rights
9. Establish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom priorities
10. Partner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenance
11. Conduct regular content audits to identify outdated, duplicate, unclear, missing, or underperforming content. Maintain a prioritized plan to update, consolidate, archive, or retire content as needed
12. Use content performance, website behavior, search data, and member feedback to inform content priorities and improve future work
13. Coach internal contributors on Gesa’s voice, writing standards, content tools, and best practices to strengthen content quality across the organization

1. Exceptional writing, editing, proofreading, and storytelling skills, with the ability to create clear, accurate, engaging, and distinctly on brand content for a range of audiences, channels, and business priorities
2. Strong understanding of brand voice, messaging strategy, editorial planning, content governance, and content lifecycle management
3. Ability to translate complex information into useful, easy to understand member communications
4. Strong strategic thinking skills with the ability to connect organizational priorities, audience needs, community impact, and brand goals
5. Ability to develop practical content standards, workflows, tools, and templates that improve consistency, efficiency, and quality
6. Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines
7. Collaborative and confident working style, with the ability to build strong relationships, influence decisions, and provide constructive feedback across teams
8. Working knowledge of search engine optimization, answer engine optimization, web content best practices, accessibility, analytics, and performance measurement
9. Ability to evaluate and -responsibly apply AI enabled content and workflow tools while maintaining strong editorial judgment, accuracy, brand standards, and human oversight
10. Detail oriented with strong judgment, consistency, and follow through
11. Proficiency with content management systems, project management tools, and common digital marketing platforms preferred

1. Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field required
2. Minimum five (5) years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work, including experience developing and executing content strategies that support brand, audience, and organizational priorities, required
3. Demonstrated portfolio of strong copywriting across brands, campaign, digital, product, and member communications required
4. Experience building or improving content processes, editorial calendars, writing standards, content governance, or content lifecycle practices preferred
5. Experience using search engine optimization, answer engine optimization, web analytics, or content performance data to improve content preferred
6. Experience using AI enabled writing, research, content, or workflow tools in a professional setting preferred
7. Financial services, credit union, or other regulated industry experience preferred

In exchange for bringing your talent to Gesa, here are a just a few of the benefits and perks we offer:

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment
• Rewards and Recognition Programs

*While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications.  This approach gives room to grow within the role as your career progresses with us!"

Get wise to what’s possible with a career at Gesa. Join us!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at (509) 378-3100 or [email protected] to request an accommodation.

Gesa Credit Union reserves the right to revise or change the job description as the need arises. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.

Selected candidate(s) must be able to pass a pre-employment credit/background check.

Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.

Equal Employment Opportunity (gesa.com)