Brand & Content Marketing Manager - Taiwan

Reposted 8 Days Ago
Be an Early Applicant
Taipei
Junior
Edtech
The Role
The Brand and Content Marketing Manager will enhance Speak's brand presence in Taiwan through strategic social media initiatives, content creation, and performance analysis.
Summary Generated by Built In
About us

Our mission is to reinvent the way people learn, starting with language.

Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.

Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About This Role

我們正在尋找一位 品牌與內容行銷經理(Brand and Content Marketer),負責打造並提升 Speak 在台灣的社群形象。此角色將專注於透過社群平台提升品牌知名度、建立用戶信任,以及透過 自有社群管道(Instagram、Threads 及新興平台)擴大影響力。

你將結合策略規劃與實際執行,推動有影響力的社群活動並制定有效的社群衡量指標。

What you’ll be doing
  • 制定並執行社群操作策略,設立明確的目標、時程、KPI,以及基於數據的操作策略。

  • 主導社群活動規劃與執行,包含口碑推廣計畫,確保與 2026 品牌目標一致。

  • 嘗試多元社群內容,透過各種測試來優化訊息、形式與互動方式。

  • 追蹤與分析表現,具備數據解讀能力,透過反覆測試和持續迭代,提升品牌在社群上的聲量。

  • 塑造並傳遞品牌故事,有品牌認知及說故事的能力,能成功在社群管道引起共鳴。

What we’re looking for
  • 2 年以上品牌與社群媒體行銷經驗,並能展現可衡量的成效。

  • 擅長 數據分析,能評估品牌聲量表現、解讀成果並優化投資。

  • 具備強大的 故事敘事能力,能跨多種管道打造吸引人的內容。

  • 具備內容規劃與執行經驗,並曾成功推動社群活動。

  • 在快速變動的環境中,能展現高度責任感與自主性

  • 英文聽說讀寫能力。

加分條件
  • 曾有 新創公司工作經驗。

  • 具備 App 行銷背景。

---

About This Role

We’re looking for a Brand and Content Marketer to own and elevate Speak’s external voice in Taiwan. This role will be responsible for increasing brand awareness, building customer trust, and growing our community through Owned Social channels (Instagram, Threads, and emerging platforms). You’ll combine strategic planning with hands-on execution, driving impactful brand campaigns, localized storytelling, and measurable growth on social media.

What you’ll be doing
  • Develop and execute Owned Social strategies, with clear goals, timelines, KPIs, and investment rationale backed by data.

  • Lead campaign planning and execution, including word-of-mouth initiatives, ensuring alignment with 2026 brand goals.

  • Experiment with social content, launching various tests to refine messaging, formats, and engagement tactics.

  • Track and analyze performance, extracting insights to inform iteration and improve ROI on brand investments.

  • Shape and deliver brand narratives, ensuring consistency across channels and resonance with local audiences.

What we’re looking for
  • 2+ years of experience in brand and owned social marketing, with proven results in driving measurable impact.

  • Strong storytelling ability to shape compelling narratives across multiple channels.

  • Data fluency to evaluate brand performance, interpret results, and optimize investments.

  • Experience in content planning and execution, with a track record of successful social activations.

  • Operates with high ownership and and independence in fast-changing environments.

  • Fluency in business English; communicating with the global team at Speak on a daily level should not be a blocker to get things done

Nice to Have:
  • Experience working in a start-up or high-growth environment.

  • App marketing background.

Why work at Speak
  1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.

  2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

  3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

  4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Top Skills

Data Analysis
Instagram
Social Media Platforms
Threads
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The Company
San Francisco, CA
191 Employees

What We Do

Speak is a language learning app that sets users on the path to fluency with the world’s most advanced AI tutor. Built on the core learning philosophy of getting users speaking out loud as much as possible, Speak's AI language-learning experience encourages dynamic two-way dialogue through personalized content and real-time speech recognition.

Speak was founded by Connor Zwick and Andrew Hsu in 2016 to democratize access to high quality language education through AI. Backed by Y Combinator, Open AI, Founders Fund, Khosla Ventures, Matrix Partners and more, Speak is a series B startup with a global presence and offices in San Francisco, Seoul, Tokyo, and Ljubljana.

Featured by Apple as the ‘App of the Day’ and ‘Best New App’, Speak is hiring across the globe. Come join us as we teach the next billion people English and reinvent the way the world learns, staring with language

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