Job Description:
The purpose of this role is to be responsible for Gum & Mint (full responsibility for Double Mint brand building), including identifying and leading a yearly Double Mint brand communication strategy that ensures long-term brand building and sustainable business growth. Lead Double Mint brand campaign and Extra occasion campaign implementation: Lead agency partners and collaborate with cross-functional teams (including Cell/HI/Media teams, etc.) to implement campaign successfully. Oversee brand content creation & governance for the Double Mint brand.
What are we looking for?
1. Bachelor’s degree qualified
2. Around 5 years’ experience in relevant brand-building and strategic marketing and communications roles is preferred
3. Experience in building brands through content/campaign – across multiple media platforms
4. Ability to collaborate with cross-functional teams and navigate through ambiguities and conflicts
5. Strong sense of the media and omni-channel landscape
6. Good learning agility and result-oriented
7. Fluency in written and oral English
What will be your key responsibilities?
1. Lead China Double Mint Brand campaign execution, including Occasion building, core equity building campaign, NPD campaign, etc.
2. Lead yearly China Double Mint content AEP planning in collaboration with Cell &Media.
3. Manage and operate Double Mint's yearly non-working budget planning, execution, and financial reporting with flawless execution
4. Lead the design and delivery of the Extra occasion campaign (OTG , Study)
What can you expect from Mars?
1.Work with diverse and talented Associates, all guided by the Five Principles.
2.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
3.A strong focus on learning and development support from day one, including access to our in-house Mars University.
4.An industry competitive salary and benefits package, including company bonus.
Skills Required
- Bachelor's degree
- About 5 years' experience in brand-building and strategic marketing
- Experience building brands through content and campaigns
- Ability to collaborate with cross-functional teams
- Strong understanding of media and omni-channel marketing
- Fluency in written and oral English
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
