Brand & Content Lead - Brevo PushOwl

Posted 8 Days Ago
Be an Early Applicant
2 Locations
Hybrid
Senior level
Digital Media • Marketing Tech
Automate marketing campaigns via Email, SMS, WhatsApp, and chat with Brevo. Trusted by 500,000 companies.
The Role
Lead PushOwl's brand and content strategy for the US Shopify SMB market. Create AI-first short-form video, build community and influencer programs, produce distribution-native content, and measure brand lift and conversions to drive acquisition and retention.
Summary Generated by Built In
At Brevo, we’re not just building a CRM. With our technology, we’re helping millions of organizations build lasting relationships with their customers.

From emails and SMS to WhatsApp, Chat, and Marketing Automation, our tools are intuitive, powerful, and built to scale with every ambition. We give businesses a clear view of the customer journey, so they can focus on what matters: connection.

As a certified B Corp, we’re proud to grow with purpose, committed to high standards of social and environmental impact, not just performance.

Today, more than 500,000 businesses across 180 countries—from NGOs like Amnesty International to global brands like Carrefour, eBay, Louis Vuitton, and Michelin—trust Brevo to engage their audiences, cut through complexity, and deliver results. Our reliable technology and 75+ integrations help them create unparalleled customer experiences, without the usual tech headaches.

We recently exceeded 200m ARR and reached a major milestone by becoming a Unicorn, backed by strong growth and global expansion - and we’re just getting started!

About PushOwl (Brevo - Ecommerce).
PushOwl is a fast-growing eCommerce SaaS company serving 50,000+ customers globally, primarily in the US and Europe. We help brands like Levi’s, Louis Vuitton, Tissot, Chanel, and L’Occitane drive revenue through targeted marketing. We are part of Brevo and are building a powerful omnichannel marketing suite.

PushOwl by Brevo is looking for a Brand & Content Lead to own our narrative across the US Shopify ecosystem. But we aren’t playing by the old 2020 marketing playbook. We are building an AI-first, short-form video-driven media engine for 2026.

If you have 4-8 years of experience shipping fast, love community-led growth, and use AI tools to 10x your creative output without waiting on designers—this is your playground.

What You’ll Own

  • Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping.
  • Community-led growth: Turn power users into advocates, build where customers already are
  • Narrative over features: Position PushOwl within bigger market shifts, make our strategy part of our identity
  • Distribution-native content: Create for algorithms and shareability, not just quality
  • Authenticity & transparency: Share the real story—our strategy, wins, learnings
  • Influencer & creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote PushOwl

What We're Looking For

  • 4-8 years in brand/content/growth marketing at SMB-focused B2B SaaS companies selling to US customers
  • Not enterprise SaaS—you've built brands for smaller businesses who buy quickly and care about value
  • Portfolio showing modern brand work: short-form content, community initiatives, narrative-driven campaigns
  • Deep understanding of the US market dynamics, buying behaviour, and cultural nuances
  • AI-First & Vibe Marketing (Non-Negotiable)
  • Create landing pages, content creatives, and marketing assets using AI tools—this is table stakes
  • Use AI to 10x output: scripting, design, messaging testing, page building
  • You ship fast without waiting for agencies or designers

You Can Execute

  • Comfortable on camera or finding talent who can be
  • Write, design, edit, and publish across formats
  • Balance quality with velocity—perfect is the enemy of shipped
  • Build content engines that scale without linear cost increases

What Success Looks Like

  • PushOwl becomes a recognised brand in the Shopify ecosystem within 12 months
  • Consistent content output driving measurable traffic, engagement, and conversions
  • Community of advocates actively promoting the brand
  • Influencer and creator network amplifying our message organically
  • Brand becomes a competitive moat for customer acquisition and retention

Your Duties

  • Brand positioning, voice, and narrative for the US SMB audience
  • Content production across platforms (LinkedIn, YouTube, TikTok/Instagram, Twitter/X)
  • Community building and engagement with customers and partners
  • Influencer partnerships and creator collaborations in the Shopify/ecommerce space
  • Ecosystem presence—how we show up in Shopify community, partner channels, industry conversations
  • Metrics: brand lift, engagement, content performance tied to business outcomes

What We Offer

  • Competitive salary
  • High ownership and leadership exposure
  • Fast-growing, dynamic work environment
  • Flexible work setup
  • Career growth opportunities
  • Health & wellness benefits

Whoever you are, wherever you’re from, if this role speaks to you, we’d love to hear from you.


Skills Required

  • 4-8 years in brand/content/growth marketing at SMB-focused B2B SaaS selling to US customers
  • Proven portfolio of modern brand work: short-form content, community initiatives, narrative-driven campaigns
  • Deep understanding of US market dynamics, buyer behavior, and cultural nuances
  • AI-first approach and experience using AI tools to scale creative output
  • Ability to create landing pages, content creatives, and marketing assets using AI tools
  • Experience building community-led growth and turning power users into advocates
  • Experience identifying and activating micro-influencers and creators in the Shopify/ecommerce space
  • Comfortable on camera or able to source on-camera talent
  • Ability to write, design, edit, and publish across formats with high velocity
  • Experience shipping fast without reliance on agencies or designers

Brevo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brevo and has not been reviewed or approved by Brevo.

  • Healthcare Strength Healthcare coverage includes comprehensive medical, dental, and vision with mental‑health support, alongside employer‑backed plans in key markets. Coverage breadth is complemented by protections like disability insurance.
  • Parental & Family Support Parental‑leave top‑ups and family‑support provisions (including dedicated days for a child’s illness) are emphasized across locations. These offerings elevate the overall package for caregivers beyond baseline policies.
  • Flexible Benefits Remote/hybrid options, home‑office stipends, and flexible schedules are available in multiple locations. These elements indicate adaptable benefits design that supports different working arrangements.

Brevo Insights

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The Company
HQ: Paris, France
1,000 Employees
Year Founded: 2012

What We Do

At Brevo, we’re not just building a CRM. With our technology, we’re helping millions of organizations build lasting relationships with their customers. From emails and SMS to WhatsApp, Chat, and Marketing Automation, our tools are intuitive, powerful, and built to scale with every ambition. We give businesses a clear view of the customer journey, so they can focus on what matters: connection. As a certified B Corp, we’re proud to grow with purpose, committed to high standards of social and environmental impact, not just performance. Today, more than 500,000 businesses across 180 countries—from NGOs like Amnesty International to global brands like Carrefour, eBay, Louis Vuitton, and Michelin—trust Brevo to engage their audiences, cut through complexity, and deliver results. Our reliable technology and 75+ integrations help them create unparalleled customer experiences, without the usual tech headaches. We recently exceeded 200m ARR and reached a major milestone by becoming a Unicorn, backed by strong growth and global expansion - and we’re just getting started!

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