Brand & Consumer Insights Strategist

Location: London EC1V 7LQ
Hours: 40 hour per week, Monday to Friday
Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership,  Tuition Reimbursement, 25 Days starting Holiday (with tenure entitlement) + Bank Holidays,  Pension, Cycle to Work scheme amongst others.

We are excited to welcome a data-driven Brand & Consumer Insights Strategist to our team. In this pivotal role, you will shape and deliver cross-channel brand strategies that bring Wayfair’s promise to life in the UK & Ireland. By blending creativity, analytics, and strategic thinking, you’ll ensure our brand resonates deeply with target audiences while driving geo-specific business goals. This is an independent contributor role, so initially, you will not have the support of a team. However, as the business and markets grow, we plan to add team members to support and expand this role. This is an opportunity to make a meaningful impact within a fast-paced, entrepreneurial environment.

Who We Are

The EU Brand & Integrated Marketing Team leads a dynamic portfolio of brand and promotional initiatives across Europe, including Brand & Promotional Strategy, Omni-Channel Content & Campaign Strategy, Onsite Marketing, and Consumer Insights.

We are a collaborative, customer-focused team, committed to crafting cohesive, cross-channel strategies that integrate emotive, functional, and promotional messaging. Our goal is to deliver seamless, engaging customer experiences while ensuring alignment with Wayfair’s overarching brand vision. Acting as strategic partners across teams, we continuously advocate for our customers and push creative boundaries to drive impactful results.

What You'll Do

• Conduct detailed research to understand target audience preferences, behaviors, and pain points in the furniture and home decor category. Identify emerging consumer trends and ensure campaigns resonate with evolving expectations.
• Leverage data on shopping habits, such as the growing preference for online purchasing and social media inspiration, to craft targeted strategies. Focus on aligning with consumer desires for aesthetics, functionality, and value.
• Perform comprehensive competitor and trend analysis to uncover market opportunities, anticipate threats, and keep Wayfair’s brand strategy innovative and forward-looking.
• Develop and oversee the UK & Ireland Consumer Insights Roadmap, using data and analytics to guide strategic decision-making and refine marketing efforts.
• Manage quarterly brand health tracking surveys and Media Impact Tracking processes, collaborating with external research partners to gather, analyze, and report actionable insights that drive campaign performance and strategic alignment.
• Create in-depth, data-driven creative briefs for internal creative teams & external creative agencies, ensuring all concepts are strategically aligned with brand objectives and audience needs.

• Review, refine, and approve creative concepts to maintain brand consistency and quality across a variety of platforms, including TV, Radio, Digital, Print, and Social Media.
• Work closely with the Campaign & Content Strategist to align on marketing channel strategies, ensuring cohesive audience exposure across channels such as Online Video, Paid Social, Display, Email, and more.
• Champion innovation and creativity by bringing fresh perspectives to campaigns and branding initiatives, ensuring Wayfair remains engaging, relevant, and ahead of industry trends.
• Lead the ownership and development of seasonal go-to-market strategies in collaboration with key stakeholders, integrating critical business objectives, product priorities, competitive insights, and consumer trends to deliver best-in-class GTM plans. Focus on driving strong brand and product differentiation from competitors, ensuring Wayfair’s unique value proposition is clear and compelling to target audiences.
• Own the development, distribution, and optimization of the Wayfair Annual Brand & Promotional  Calendar. Collaborate with stakeholders and leverage data-driven insights to plan campaigns, brand focus areas, and key moments that strengthen brand positioning and maximize exposure.

• Collaborate with stakeholders, including Creative Teams, Curated Merchandising, Promotions, Channel Leads, and Senior Leadership, to ensure strategic alignment.
• Apply an experimentation mindset, continuously testing, learning, and optimizing campaigns for improved performance.

What You’ll Need

• Bachelor’s degree in Communication, Brand Management, Digital Marketing, or a related field.
• 6+ years of experience in brand strategy, consumer insights, or a similar role (e.g., advertising agency, e-commerce, or retail).
• Proven expertise in developing B2C brand and promotional campaigns, with demonstrated success in the UK market.
• Strong communication skills with the ability to tailor messaging for diverse audiences, including senior stakeholders, creative teams, external creative agencies and research partners.
• Exceptional stakeholder management skills, with the ability to align teams around shared goals.
• Expertise in simplifying complex processes and managing multiple priorities effectively.
• Analytical mindset with a proven ability to interpret data and make informed decisions.
• Passion for innovation and problem-solving, with a proactive, results-driven approach.
• Solid understanding of current market trends and consumer behavior in the retail space.
• Ability to operate effectively as an independent contributor, driving results and managing responsibilities without direct team support.
• Fluency in English.

Why Join Us?

This role offers the chance to thrive in a high-growth environment, take ownership of impactful projects, and collaborate with talented professionals across Europe. If you are passionate about driving customer-focused brand strategies and making a tangible difference, we’d love to hear from you.