Brand Consulting - Director, Experiential

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The Director, Experiential will have direct client relationships and actively support the internal account leads, as well as clients, in the following responsibilities outlined. This role will work cross-functionally with internal/external properties, vendors, clients, and agencies.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Lead the experiential development process—from consumer journey concepting, pre-production planning through execution—to craft seamless, high-impact consumer journeys that drive brand engagement

• Deliver best-in-class, business-driving experiential opportunities, ideas, and activation for brand clients

• Ensures the most forward-thinking, breakthrough ideas and activations

• Contributes by helping keep our finger on the pulse of the latest developments in the Experiential Marketing space by identifying and implementing the newest cutting-edge technologies

• Elevate the brand through, dynamic activations, integrated event marketing programs, and leveraging/optimizing partnership assets

• Manage a team of event professionals including coaching, talent development, performance management, and resource allocation

• Drive cross-functional collaboration across the organization with peers and senior stakeholders to understand objectives and translate them into clear experiential strategies with measurable impact

• Successfully deliver event concepts, programming and production that consistently raises the bar, deepens client relationships, and drives growth

• Manage event operations including budget development, management & reconciliation, ensuring disciplined spend management

• Collaboration with Account Services Team on managing against the overall partnership budget

• Leads CAA’s efforts in developing and maintaining relationships with world-class vendors, fabricators & technology partners

• Lead contact for multiple clients & oversee quality control ensure premium product is delivered for clients

• Oversees, manages and executes all Event Production needs to ensure world-class execution including Experiential agenda/project plan development, vendor management, run-of-show development, risk management, contract negotiation, expense management, food and beverage management, audio visual management, event analysis and measurement

• Work with clients, vendors, and internal teams to ensure consistent & comprehensive communication

• Collaborate with Creative and Account Services cross-functional teams to develop strategic experiential concepts, facilitate creative approvals, and ensure execution aligns with business objectives and consumer touchpoints

• Lead development of concepts & facilitate creative approval process (i.e. renderings, signage, POS, etc.)

• Support the development of junior staff through on the job training

• Knowledge of materials, fabrication techniques, and environmental considerations across live events and branded activations

• Establish effective relationships across agency multi-disciplinary teams

• Ensure all Finance & Legal agency protocols are being followed including vendor agreements, accounting and payment processes, recaps, etc.

• Utilize agency resources appropriately and efficiently

• Demonstrate highest level of critical thinking with focus on proactiveness and attention to detail

Requirements

• Bachelor's Degree and 8-10+ years’ experience in sports & entertainment partnerships/event marketing

• Experience in the sports and entertainment sponsorship activation space required

• Agency experience required

• Core understanding of how brand partnerships work- from negotiation through execution, management and event production

• Strong vendor relationships

• Direct client servicing experience and strong relationships building skills

• Ability to work independently as well as with internal and external teams

• Ability to manage internal and external/vendor staff

• Creative and strategic thinker

• Strong writing and presentation skills

• Proficient in Excel & PowerPoint

• Ability to work non-traditional hours as needed (possible nights, weekends, holidays)

• Travel Required

• Must be able to lift heavy boxes and items up to 30 lbs

• Ability to work in office minimum 3 days per week

Location

The Brand Consulting department offers a flexible work schedule and requires three days per week on site at our New York or Los Angeles office.

Compensation

The annual base salary for this position is in the range of $114,000 - $160,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please speak with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.