Our Client is a leading NGO based in Lekki, Lagos. They are seeking to hire a Brand/Corp Comms Mgr who will partner with the Head of Communications to activate and manage all aspects of Brand building/ PR Housekeeping, internally and externally.
Brand Strategy and Execution
Work with the Head, Communications (HC) in crafting and implementing Brand strategies/initiatives to achieve the vision, plans, and objectives of the organization
• Plug identified Brand Communications and PR gaps in the organization.
• Create and service channels to showcase our timeless values, our impact, and events and occurrences we want the world to know.
• Coordinate the implementation of agreed Brand Activation programs to enhance the reputation of the organizational brand and its sub-brands.
• Support the comms team with Classic/Evergreen organisation content to drive visibility.
• Focus on the good that the organisation is doing i.e lives changed, socio- economic testimonies and propose channels oustside the usual through which they can be mined to build our reputation.
• Support the amplification of our impact entities.
Public Relations and Corporate Communications.
• Work with HOC to evolve a PR strategy for the organisation, its subsidiaries.
• Implement said strategies to achieve defined objectives (Media pitches, release writing, event mgt, follow-up on features, etc)
• Work on press and media relations with a view to forging meaningful relationships that align with the objectives of the organisation.
• Pitch and secure relevant quarterly media features on local/regional/international platforms
• Maintain the public relations function of the organisation, establishing and maintaining active relationships with the media outside the organisation
• Work with the team lead to develop and manage the annual PR communications/publicity budget.
• Crisis mgt: Put steps in place to avert incidents that can impact the organisation’s brand negatively, and in the event that they happen, have a plan in place to
Address them.
• Create PR events/initiatives and key into existing events.
• Ensure brand alignment and compliance, in culture, in touchpoints, and across board in expressions.
• Work with HR to develop the employer branding image. Brand Alignment and Compliance
• Ensure a wide understanding and awareness of the brand standards.
• Enforce brand standards across touchpoints and flag defaults that will impact us across expressions, engaging with stakeholders to this end.
• Ensuring brand integrity in all areas.
Content Generation
• Work with the Head of Comms to produce and repurpose timeless on-brand content for distribution through our flagship information channels and platforms.
• Manage the core organisation’s brand’s audio-visual assets and ensure they are on brand and up to date across platforms ( such as website, brochures, signages, theme songs).
• Project manage all corporate/brand shoots/recordings/edits, repurposing for different scenarios.
Requirements
• First degree from a reputable university with a minimum of 2:1
• Post-Graduate degree in Communications, Journalism, International Relations/Public Affairs, Journalism, or other related disciplines is advantageous
• Track record working on and directly responsible for Brand Strategy and Execution.
• Experience working with a high-performance cross-functional team in a Brand marketing/communications/publicity in a managerial capacity.
• Experience working with and enforcing Brand Guidelines
• Experience working with multimedia, social media, web design, graphics, and other communications/publicity management teams
• Experience working with a production team.
• Experience working with media (press) stakeholders
Skills Required
- First degree from a reputable university with a minimum of 2:1
- Post-Graduate degree in Communications, Journalism, International Relations/Public Affairs, Journalism or related disciplines
- Minimum of 7 years' experience in Brand Management, Communications role
- Track record working on and directly responsible for Brand Strategy and Execution
- Experience working with a high-performance cross-functional team in a Brand marketing/communications/publicity in a managerial capacity
- Experience working with and enforcing Brand Guidelines
- Experience working with multimedia, social media, web design, graphics, and communications management teams
- Experience working with a production team
- Experience working with media stakeholders
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