Brand Communication Expert

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.
Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

🚀What a Brand Communication Expert does in Pluxee team:

• Design, implement and optimize brand communication campaigns, special projects and content in line with the global brand guidelines, to drive awareness, engagement, and valuable contribution to the performance marketing campaign.

• Is an expert in all things related to brand consistency, storytelling and channel optimization, audience segmentation, analytics and meaningful measurement.

• Manage relationships with the creative and media agencies regarding brand communication initiatives.

• Design and implement internal communication tactics aimed at increasing brand advocacy within the organization: internal newsletters, presentations, activations etc.

 

☀️You also will:

• Implement and coordinate brand communication tactics or one-off initiatives, monitor them and propose optimization actions if needed.

• Develop or review communication campaigns deliverables and content materials and when needed, develop content for specific brand interactions with internal audiences (for example write speeches, presentations, in-house campaigns).

• Act as a brand guardian, ensuring brand consistency, along all strategies, tactics and deliverables involving brand exposure & presence.

• Identify new potential brand communication opportunities and activations, develop projects and negotiate terms and conditions of their development to enhance positive brand experience.

• Identify brand-building areas, providing insights to management regarding digital / offline campaigns and communication trends.

• Use customers insights, market data and research data to develop brand campaigns and related content strategies.

• Offers brand expertise/consultancy for reviewing and approving, engaging content that is presented with pristine grammar, using TOV appropriate language. Assures differentiation compared to the competition.

• Assist in development and refinement of uniform graphic standards, by providing design direction for collateral, web, product packaging, and other visual communications media for the company.

• Participate in contracting of content, creative and media providers, such as external consultants, advertising / creative and media agencies.

• When collaborating with external agencies, provide clear direction, analyze & validate proposed strategy & operational plan, control execution and performance, reprioritize tasks and deliverables as needed, manage project budget;

• Works closely with company's Product and Regional Digital Hub teams on all creative and branding initiatives to ensure a consistent message and visibility across channels (this includes but is not limited to providing feedback on the briefing of external agencies and on creative directions, involvement in campaigns implementation).

• The role collaborates internally with different departments like Sales, Customer Experience, PMO, and HR;

• Manage budget for brand related tactics;

🔎Because you have:

• Bachelor’s/ Master’s degree in Marketing, Communication Science, Journalism, PR, Media;

• Min. 5 years of experience in communication and brand management, dealing with a wide range of campaigns for businesses activating in multi-stakeholder arena (B2B, B2C, B2M);

• Track record in bringing brand activities to the next level of performance through innovative creative concepts and media buying strategies delivering business results impact;

• Experience with creating compelling messages for different target demographics and editorial and copywriting skills.

• Experience in defining, setting relevant brand KPIs and tracking progress combined with data literacy and analytical skills. Ability to transform data into insights for brand communication campaigns;

• Campaign planning and management, and budgeting;

• Successful experience in working with agencies;

• Internal communication experience is a plus.

• Excellent written and verbal communications skills both in English and Romanian.

 

🚀And demonstrate competencies such as:

• Communication skills: developing and delivering brand communications that convey a clear understanding of the unique needs of different audiences.

• Collaborates: has a positive attitude, builds partnerships, and works collaboratively with others.

• Persuades: using compelling arguments to gain the support and commitment of others.

• Decision quality: Deals with ambiguity, makes good and timely decisions.

• Nimble learning: learns through experimentation when tackling new problems.