Brand Communication and Activation Manager

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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PURPOSE:

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for an entrepreneurial spirit who shares our passion for bringing happiness to our consumers and who embody our Winning Traits and Behaviors:
• Purpose-Led - Energized by our promise to deliver happiness to the world with every bite
• Agile - Ever evolving, never satisfied and never standing still
• Collaborative - Willing to work with others for mutual success
• Resilient - Quick to adapt to change, fast learner and persistent in the face of setbacks
• Positive - Self-motivated, optimistic, fearless, and inspiring

Diversity and inclusivity are central to everything we do and reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our great strength.
We’re an equal opportunities employer and believe in fostering inclusivity where we celebrate diversity of thinking and respect everyone’s distinctive qualities and perspectives.
 

KEY ACCOUNTABILITIES AND DELIVERABLES

This role reports to the Senior Manager of Brand Communications & Activation, and will work closely with the US Marketing teams, and the Global Brand Communications and Creative teams. This person will also partner closely with external agency partners in a leadership capacity to develop, implement and monitor Social Media, Influencer Marketing, and various marketing activation initiatives.

360 Marketing Activation Programs:

• Support and implement brand’s go to market plans within the U.S. market supporting seasonal collections and innovation.
• Execute brand activation campaigns to drive engagement and sales at key retailers.
• Collaborate with cross-functional teams for consistent messaging and measure campaign effectiveness.
• Collaborate with sales, and brand innovation development teams in development and execution of plans.

Social Media:

• Collaborate with social media agency to develop strategy and content for priority platforms, ensuring content aligned with brand voice and objectives. 
• Develop best practices and strategies for social to enhance brand presence and build following.
• Responsible for day-to-day communications with agency, and execution of projects to completion. 
• Understand the social media landscape and follow trends to inform and refine strategies.

Influencer Marketing:

• Manage paid Influencer Marketing initiatives from strategy to activation. 
• Well-versed in the influencer space, including familiar with agreement negotiations, key talent, content trends and best practices. 

Public Relations & Experiential Events:

• Able to manage relationships with public relations agency, assist with marketing briefs and keep agency informed of relevant news and updates to maximize opportunities for consumer PR coverage.
• Well-versed in PR, understanding pitch angles, media opportunities, and go-to-market PR strategies. 
• Support the execution of experiential events supporting seasonal tentpoles and innovation. 

Paid Social Media:

• In partnership with agency, develop paid social media strategies to drive engagement and conversion.
• Monitor and optimize paid social media campaigns, ensuring budget alignment and goal achievement.
• Analyze campaign performance and generate detailed reports with actionable insights.

QUALIFICATIONS REQUIRED

Basic Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 5-7 years of experience in marketing activation, including influencer marketing, social media, paid media, events, etc. 

Desireable Qualifications

Agency experience 

• Proven track record of developing and executing successful brand communication and activation strategies.
• Excellent written and verbal communication skills.
• Detail oriented and strong problem-solving abilities.
• Ability to manage multiple projects and deadline.
• Experience with budget management and ROI analysis.
• Strong interpersonal and relationship-building skills.

ADDITIONAL JOB INFORMATION

Base starting salary at $132,000/yr. The Base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.