Job Title: Brand Communication Manager
Job Summary:
The Brand Communication Manager is a key member of the Brand Marketing team, responsible for coordinating and executing Ken Garff’s internal and external brand communication strategies. This role supports a consistent brand voice across channels and fosters engagement among employees, partners, and the broader community. Working closely with various departments, dealerships, and community partners, the manager will craft compelling messaging that drives awareness, builds culture, and supports business objectives.
Key Responsibilities:
Develop and deliver tailored, actionable communication to employees and the public using internal software platforms (email, SMS, content management systems, etc.).
Work within the Marketing team to edit, refine, and distribute engaging content internal and Public Relations messaging aligned with Ken Garff’s brand standards and voice.
Collaborate with HR, Operations, IT, and other departments to plan and execute integrated Internal and Public Relations campaigns that support company-wide initiatives.
Partner with dealership teams to design and implement localized internal and external campaigns that support both employee engagement and public relations.
Build relationships across the organization to identify and share meaningful employee stories and company news that celebrate culture and values.
Monitor and optimize content management system performance and usage within dealership networks to improve reach and engagement.
Coordinate with community partners to uncover storytelling and branding opportunities that enhance employee experience and strengthen community impact.
Support the development and execution of external communication efforts, including brand messaging and public relations campaigns.
Compile and present regular reports on the performance and effectiveness of communication initiatives, using insights to inform and refine strategies.
Coordinate communication logistics for Ken Garff events, ensuring brand consistency and clear messaging before, during, and after each activation.
Qualifications
Bachelors degree in communications, public relations, marketing, or related discipline\
Three years related experience
An equivalent combination of experience and education may be accepted as a satisfactory substitute for the education and experience requirements listed above.
Strong interpersonal skills including collaboration, influencing, aligning, and active listening
Experience using Microsoft products including PowerPoint, Excel, Word, and Outlook
Ability to meet deadlines and work through competing priorities
Top Skills
What We Do
Ken Garff founded his business in 1932 upon the principles of honesty, integrity, personalized customer service, and being a good corporate citizen. Today, Ken Garff has more than 50 locations throughout Utah, Texas, Iowa, Nevada, Michigan, and California.
To distinguish and strategically position its dealerships, Ken Garff recently retooled its brand. The need for this retooling was driven by an evolving market place and super-savvy customers wanting a different car-buying experience, including more transparency and a higher level of trust. These changes were built around the new brand slogan, "We Hear You."
Despite the company's growth and changes within a challenging market place, Ken Garff is going to great lengths to keep alive and well the principles upon which Ken founded the company, of providing an unsurpassed experience for every customer, every time.
Ken Garff believes in giving back to the communities in which it serves. Since Ken founded his business over 81 years ago, the company has given millions of dollars and thousands of hours to schools, charities and community organizations.
Why Work for Ken Garff?
Ken Garff recognizes the importance of a benefit program that provides protection to our employees and their families. A comprehensive benefits program has been created to fulfill a wide range of needs.
Benefits available to employees include:
• Competitive Compensation Package
• Medical , Dental and Vision
• 401K Plan with Company match
• Paid Time Off
• Holiday Pay
• Volunteer Time Off Program
• Year-end bonus program for all employees
• Personal Wellness Plan
• GarffCare Roadside Assistance Program
• Discounts on Parts and Service and More!
Ken Garff is an Equal Opportunity Employer
((We Hear You))
