Brand Champion

Brad Hall Fuel (“BHF”) is currently seeking a Brand Champion.  This position will develop an understanding of all branded marketing and image stewardship programs for major fuel brands. This will include staying current on all brand program updates (marketing initiatives, advertising, site support and mobile applications etc.).  Work with customers to build strong brand loyalty by managing and coordinating all branded program data. Take advantage of brand image stewardship and loyalty programs to assess utilization and site-level execution for assigned customers. Build relationships with the sales team and the corresponding BHF customers. Train and update all BHF customers on branded programs and ensure site-level understanding and execution of branded marketing and image stewardship programs. 

The Brand Champion based in Houston, TX will primarily be focused on:

Field Marketing

• Gain expertise with all brand marketing programs and requirements

• Execute training and implementation program for all BHF dealers and site level staff

• Conduct regular on-site brand program demonstrations and training with site staff

• Conduct on-site visits to support image stewardship execution and educate on program elements

• Utilize all brand program data to analyze and improve execution and site level performance

• Execute initial and ongoing dealer and site level staff training of branded websites and resources

• Participate in grand opening and customer appreciation events for assigned customers

• Utilize the onboarding roadmap to support new customers transition to new brand

• Help assigned BHF customers stay compliant with brand IT requirements

• Build relationship with BHF sales reps in the assigned territory

Customer Support

• Coordinate and be present for initial onboarding to BHF and brand training (new customers)

• Create a dealer/brand/wholesaler partnership mentality with all dealers

• Develop and efficient call schedule based on assigned locations and travel

The preferred candidate for the Brand Champion will have the following:

• Bachelor’s degree in Business Management, Marketing, Communication or a sales related field preferred.

• Exceptional verbal and written communication skills.

• Strong computer skills and able to learn company systems and processes.

• Adheres to the company’s values and ethical expectations

• Able to effectively multitask.

• Able to assist and relate to multiple leadership types in multiple industries simultaneously.

• Strong attention to detail.

• Able to work with tight timelines and to handle stressful situations with integrity