Boost the awareness and consideration of Picnic in new and existing delivery areas. Picnic is not only redefining how people shop groceries, we are also growing at tremendous pace and continuously expanding - that means our marketing team has their hands full showing people the benefits of shopping with Picnic.
In a nutshellPicnic is looking for a digital marketing specialist to manage and develop and execute our upper funnel marketing campaigns when entering new markets and to boost awareness and consideration of existing markets. In this role you will have a direct impact on Picnic’s growth and will see first hand what it’s like to go to market in different regions of France. If you are a results-oriented marketer with a passion for advertising and driving growth, we would love to hear from you.
Tricks of the trade- Work closely with an experienced performance marketing team and international counterparts
- Setup broad reach campaigns (OLV, CTV, (D)OOH, …) yourself or in collaboration with third parties
- Monitor and optimise campaigns to ensure they are meeting performance goals and KPIs
- Work closely with the creative team to develop compelling advertising campaigns, select and adapt existing creatives to suit the needs of each channel and medium
- Identify and set-up collaborations with new channels and platforms to reach our target audience effectively
- Bachelor’s or master’s degree in marketing, business, data science, mathematics or related
- 3+ years of experience in marketing, with a focus on campaign management and optimisation, media planning and buying
- Deep understanding of the French media landscape
- Hands on experience in setting up and optimising campaigns using tools such as Google Ads, Xandr or DV360
- Independent thinking and problem solving skills
- Excellent communication and collaboration skills to work effectively with agencies, creative teams, and other stakeholders
- Fluent in French and English
(Big) bonus points
- Previous work experience in top tier digital media agency
- Previous work experience with programmatic advertising
- Previous work experience in marketing data analytics
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
🌎 Join us and make an impact!
Ready to lead impactful marketing activations and engage Picnic’s customers? Apply now and help shape the future of customer engagement!
Please apply in English
Top Skills
What We Do
At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France.
One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot!
We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers.
As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that!
Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.
