Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for a Brand Approvals and DAM Executive. The main purpose of the role is to support the Brand Management Team, assisting with F1 Brand Approvals - the use of Brand and Trademarks of the F1 Brand by internal F1 teams and F1 partners, and to manage day to day administration of F1 Asset Drive - our Digital Asset Management (DAM) platform.
Main Duties & Responsibilities:
- Helping to run and manage the approvals process for submissions of F1 branded content from Partners, Promoters, Broadcasters, Licensees and internal teams, ensuring all submissions comply with the brand guidelines, trademarks and license agreements.
- Managing and building relations with our growing family of commercial stakeholders, including Promoters, Partners, Broadcasters and Licensees - assisting with approvals requests, conducting brand guidelines inductions, onboarding them on to our approvals process and DAM platform, providing support and guidance
- Working closely with the Brand Manager, Design Studio, Legal and Trademarks teams to ensure brand and legal compliance and to guide the approvals process
- Develop, document and refine the approval workflow to increase efficiency and reduce bottlenecks
- When required, photograph and log product samples into a trademark database, which is accessed internally to help with any general and/or trademark issues.
- Manage the Trophy approvals and replicas process - Ensure all trophy designs are received from the race promoters 3 months prior to the event, including cost and lead time information. You may also be required to request trophy replicas for teams
- Supporting the day-to-day administration of the F1 Digital Asset Management Platform, which will include:
- Helping with the updates and distribution of Brand Guidelines and partner specific guidelines for Promoters, Sponsors, Broadcasters
- Assisting in the creation of and distributing relevant F1 style guides & toolkits of brand assets.
- Uploading assets and photography, tagging assets to aid efficient search, creating collections and landing pages for easy access
- Managing stakeholder registration, access and permissions and the onboarding process
Specification Essentials:
- Degree in Marketing, Communications or related fields
- Minimum of 2 years’ experience in Marketing, Brand Management or Licensing
- Experience with Digital Asset Management platforms
- Proficiency with Microsoft Office and Outlook
Division:
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What We Do
Formula 1® delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24-race calendar direct to our passionate fans around the globe. Everything you see on screen or at an event comes via our people at F1. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications there is always a driven and talented team working to maximise the potential of the sport. We are focused on delivering the best for our fans and partners while also ensuring we do the right thing as a business and use the power of Formula 1 to make a positive contribution to the places we visit and to our own community. That is why sustainability and accessibility are part of every decision F1 makes. Our commitment to being Net Zero by 2030 is already reducing our emissions both on and off the track, and our focus on diversity and inclusion ensures everyone is welcome. This is Formula 1!






